Comscore Granted Patent for Personifying Viewership Data to Enhance Audience Measurement and Targeting
Comscore Granted Patent for Personifying Viewership Data to Enhance Audience Measurement and Targeting
This approach provides more accurate audience demographic insights, improving targeting and measurement beyond traditional household-level data.Comscore patents technology for person-level viewership data, enhancing demographic insights for marketers using big data analytics.
康姆斯克已經爲其人物級別的收視率數據專利了技術，利用大數據分析增強了對市場營銷人員的人口統計數據洞察。
Quiver AI Summary
Quiver AI 概要
Comscore has been awarded a patent for its Personifying Viewership Data, which enables marketers to gain insights into individual-level viewership of linear and connected TV, including co-viewing behaviors, through predictive modeling of large samples of household data. This innovation enhances accuracy in understanding viewer demographics, utilizing extensive data sources rather than relying solely on limited and expensive panels. The technology allows for a privacy-conscious approach to measuring audience exposure and is already integrated into Comscore's cross-platform campaign measurement tools. As noted by Chief Commercial Officer Steve Bagdasarian, this advancement ensures that marketers can effectively target demographics for better advertising outcomes. This patent underscores Comscore's dedication to enhancing measurement capabilities, adding to its portfolio of over 130 U.S. patents in the field.
康姆斯克已獲得了其Personifying Viewership Data專利，讓市場營銷人員能夠深入了解線性和聯網電視的個人級別收視情況，包括共同觀看行爲，通過對大量家庭數據進行預測建模。這一創新提高了解析觀衆人口統計數據的準確性，利用了多樣數據源，而非只依賴有限且昂貴的面板。該技術允許以尊重隱私的方式來衡量受衆曝光，並已整合進康姆斯克的跨平台活動測量工具中。正如首席商務官Steve Bagdasarian所言，此項進步確保了市場營銷人員能夠有效地針對人口統計數據進行更好的廣告投放結果。該專利強調了康姆斯克致力於增強測量能力的努力，進一步豐富了其在該領域擁有的130多項美國專利組合。
Potential Positives
潛在的積極因素
- Comscore has been granted a patent for its innovative Personifying Viewership Data, which enhances the ability to analyze audience demographics using predictive modeling.
- This patented technology allows for more precise targeting of advertising, addressing a significant need for marketers to understand person-level viewership rather than relying on less accurate household-level data.
- The integration of this capability into Comscore's existing digital video and cross-platform solutions strengthens its product offerings and positions it as a leader in measurement innovation within the media industry.
- The patent adds to Comscore's portfolio of over 130 U.S. patents, reinforcing its reputation as a trusted partner in providing comprehensive cross-platform measurement solutions.
- 康姆斯克已被授予其創新型Personifying Viewership Data專利，該專利提升了使用預測建模分析受衆人口統計數據的能力。
- 此項專利技術允許更精準地定位廣告目標，彌補了市場營銷人員需了解人物級別觀衆收視情況而非只依賴不太準確的家庭級別數據的重要需求。
- 將這一功能整合進康姆斯克現有的數字視頻和跨平台解決方案中，增強了其產品提供，並將其定位爲媒體行業中測量創新的領導者。
- 該專利增加了康姆斯克在美國的130多項專利組合中，進一步鞏固了其作爲提供全面跨平台測量解決方案值得信賴的夥伴的聲譽。
Potential Negatives
潛在負面影響
- The announcement of the patent may highlight a perceived reliance on innovative technologies to address existing problems in viewership measurement, suggesting that previous methods may have been inadequate.
- There might be concerns regarding the accuracy and representativeness of predictive modeling based on household-level data, raising questions about the reliability of the insights provided to marketers.
- The emphasis on needing to improve demographic targeting could imply challenges faced by Comscore in maintaining relevance in a competitive marketplace requiring more precise audience datasets.
- 專利的公告可能強調對創新技術的依賴，以解決觀衆測量中存在的問題，表明先前的方法可能不足。
- 基於家庭級數據的預測建模可能存在準確性和代表性方面的擔憂，引發對提供給營銷人員洞察力可靠性的質疑。
- 對需要改善人群定位的強調可能暗示着康姆斯克在競爭激烈的市場中面臨的挑戰，需要更精確的受衆數據。
FAQ
常見問題
What is Comscore's new patent about?
康姆斯克的新專利是關於什麼的？
Comscore's new patent allows marketers to analyze person-level viewership data for linear and connected TV using predictive modeling.
康姆斯克的新專利允許營銷人員使用預測建模分析線性和聯網電視的個人級觀衆數據。
How does personifying viewership data benefit marketers?
將觀衆數據擬人化如何使營銷人員受益？
This approach provides more accurate audience demographic insights, improving targeting and measurement beyond traditional household-level data.
這種方法提供了更準確的觀衆人口統計信息，改善了傳統家庭級數據之外的定位和測量。
What is the significance of US Patent No. 12,114,029?
美國專利號12,114,029的重要性是什麼？
This patent represents Comscore's innovation in measurement solutions, showcasing its commitment to enhancing media analytics with over 130 U.S. patents.
這項專利代表康姆斯克在測量解決方案方面的創新，展示了其致力於利用130多項美國專利來增強媒體分析的承諾。
How does Comscore's solution leverage Big Data?
康姆斯克的解決方案如何利用大數據？
Comscore uses massive samples of passively-collected household-level data to provide accurate demographic estimates and insights into viewer behavior.
康姆斯克使用大量樣本的被動收集的家庭級數據，以提供準確的人口統計估計，並深入了解觀衆行爲。
Where is this new capability available?
這種新能力可以在哪裏使用？
The personified viewing data is integrated into Comscore's cross-platform campaign measurement solution and other reporting and optimization tools.
擬人化的觀看數據已集成到康姆斯克的跨平台廣告活動測量解決方案以及其他報告和優化工具中。
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
免責聲明：這是由GlobeNewswire分發的新聞稿的人工智能生成摘要。用於總結這份稿件的模型可能會出錯。請在這裏查看完整發布。
$SCOR Hedge Fund Activity
$SCOR對沖基金活動
We have seen 6 institutional investors add shares of $SCOR stock to their portfolio, and 16 decrease their positions in their most recent quarter.
我們看到有6家機構投資者在最近的一個季度向其組合中添加了$SCOR股票，而有16家減少了他們的持倉。
Here are some of the largest recent moves:
以下是一些最近最大的交易動態：
- ROYCE & ASSOCIATES LP removed 93,539 shares (-100.0%) from their portfolio in Q3 2024
- AMERIPRISE FINANCIAL INC removed 21,303 shares (-100.0%) from their portfolio in Q3 2024
- D. E. SHAW & CO., INC. removed 20,014 shares (-100.0%) from their portfolio in Q2 2024
- DIMENSIONAL FUND ADVISORS LP removed 11,658 shares (-100.0%) from their portfolio in Q3 2024
- RENAISSANCE TECHNOLOGIES LLC removed 4,014 shares (-8.9%) from their portfolio in Q3 2024
- RAFFLES ASSOCIATES LP removed 3,915 shares (-14.9%) from their portfolio in Q3 2024
- GEODE CAPITAL MANAGEMENT, LLC removed 1,699 shares (-3.3%) from their portfolio in Q3 2024
- ROYCE & ASSOCIATES LP在2024年第三季度從其投資組合中移除了93,539股（-100.0%）。
- AMERIPRISE FINANCIAL INC在2024年第三季度從其投資組合中移除了21,303股（-100.0%）。
- D. E. SHAW & CO., INC.在2024年第二季度從其投資組合中移除了20,014股（-100.0%）。
- DIMENSIONAL FUND ADVISORS LP在2024年第三季度從其投資組合中移除了11,658股（-100.0%）。
- RENAISSANCE TECHNOLOGIES LLC在2024年第三季度從其投資組合中移除了4,014股（-8.9%）。
- RAFFLES ASSOCIATES LP在2024年第三季度從其投資組合中削減了3,915股（-14.9%）
- GEODE CAPITAL MANAGEMENt，LLC在2024年第三季度從其投資組合中削減了1,699股（-3.3%）
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
要追蹤對沖基金的股票組合，請查看Quiver Quantitative的機構持股儀表板。
Full Release
全面發佈
RESTON, Va., Nov. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected TV—including co-viewing—by using predictive modeling based on massive samples of passively-collected household-level data.
弗吉尼亞州雷斯頓，2024年11月20日（全球新聞資訊）-- 康姆斯克（納斯達克：SCOR），作爲跨平台媒體規劃、交易和評估的可信賴合作伙伴，已獲得個性化觀衆數據的專利，這使得營銷人員可以通過基於大量被動收集的家庭級數據的預測建模來理解個人級線性或連接電視觀衆，包括共同觀看。
This new capability, already integrated into Comscore's digital video, cross-platform, and TV solutions, provides more accurate insights into viewer demographics by leveraging Big Data viewing sources rather than only using costly panels with more sparse samples. It provides marketers with a privacy-forward way to measure exposure at the person level, while still benefiting from the scale of big data.
這一新功能已集成到康姆斯克的數字視頻、跨平台和電視解決方案中，通過利用大數據觀看來源而不僅僅依賴於成本高昂、樣本稀少的面板，提供了更準確的觀衆人口統計數據見解。它爲營銷人員提供了一種隱私優先的方式，衡量個人層面的曝光，同時仍受益於大數據的規模。
Using household-level observations of media consumption, Comscore personification estimates demographics, including age and gender, of the audience watching individual TV programs. It is already available in Comscore's flagship cross-platform campaign measurement solution, and other Comscore reporting and optimization tools.
利用家庭級媒體消費觀察，康姆斯克的個性化估算了觀看特定電視節目觀衆的人口統計信息，包括年齡和性別。它已在康姆斯克的旗艦跨平台廣告測量解決方案及其他康姆斯克報告和優化工具中可用。
"Houses don't watch TV, people do," said Steve Bagdasarian, Chief Commercial Officer at Comscore. "Today, every advertising dollar needs to work harder, and household-level data does not meet the needs of all marketers. Our patented personified viewing data gives marketers more confidence in demographic targeting both nationally and at the local level which is where customer buying decisions are made."
"家庭不看電視，人看電視，" 康姆斯克首席商業官史蒂夫·巴格達薩良說道。"如今，每一分廣告費都需要更充分的利用，而家庭級數據無法滿足所有營銷人員的需求。我們專利的個性化觀看數據使營銷人員在全國和地方層面上的人口統計定向中更有信懇智能，正是客戶購買決策發生的地方。"
US Patent No. 12,114,029, "Systems and Methods of Personifying Viewership Data" issued by the US Patent and Trademark Office represents the most recent example of Comscore's commitment to measurement innovation, which includes over 130 U.S. patents, including digital and TV solutions.
美國專利號12,114,029，"個性化觀衆數據的系統和方法"由美國專利和商標局頒發，代表了康姆斯克對測量創新的最新承諾，其中包括130多項美國專利，包括數字和電視解決方案。
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
關於康姆斯克
康姆斯克是一個全球信任的合作伙伴，致力於跨平台的媒體規劃、交易和評估。通過結合數字、線性電視、超越電視及影院觀衆智能和愛文思控股的深入受衆見解的數據足跡，康姆斯克使媒體買家和賣家能夠量化他們的多屏行爲，並以信懇智能做出有意義的業務決策。作爲在大規模測量數字和電視觀衆及廣告的領導者，康姆斯克是行業板塊中新興的、第三方可靠且全面的跨平台測量來源。
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
媒體
Marie Scoutas
康姆斯克股份有限公司
press@comscore.com
