CENTURY 21 REAL ESTATE DEBUTS LANDMARK 'JOY OF HOME' GLOBAL CAMPAIGN
CENTURY 21 REAL ESTATE DEBUTS LANDMARK 'JOY OF HOME' GLOBAL CAMPAIGN
"The journey of homeownership is a deeply emotional experience, and the spirit of this campaign reflects that," said Nostalgic consumer campaign celebrates the power of human connection and optimism in today's real estate market
懷舊的消費者行動在當今的房地產業市場中慶祝人際關係和樂觀主義的力量
MADISON, N.J., Nov. 21, 2024 /PRNewswire/ -- Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS) and a global industry leader, today unveiled its new global campaign, The Joy of Home. The multi-faceted media campaign - which will span social and digital media, in addition to two iconic Times Square billboards - leans into a more humanized message that celebrates what today's home buyers are prioritizing: community, connection, and a deeper sense of joy.
2024年11月21日，新澤西麥迪遜 - 房地產公司世紀21房地產有限責任公司，紐約證券交易所（NYSE：HOUS）的子公司，以及全球行業領導者，在今天發佈了其新全球業務廣告系列活動「家的樂趣」。 這個多方面的媒體活動 - 將跨越社交媒體、數字媒體以及兩塊標誌性的時代廣場廣告牌 - 強調了一條更人性化的信息，慶祝了當今的購房者所重視的：社區、聯繫、以及更深層次的快樂。
As the housing market continues to evolve and adapt to a changing economy, The Joy of Home reminds consumers that homeownership is about more than just a financial investment—it's about establishing connections, building community, and the unique shared moments that transform a house into a home. In fact, a recent study commissioned by Century 21 Real Estate reveals that homebuyers remain optimistic despite an uncertain market, with 56% expressing excitement about their new homes and 65% of recent buyers feeling a stronger connection to their community after moving. 1
隨着住房市場不斷髮展和適應不斷變化的經濟，'家的樂趣'提醒消費者，擁有住房不僅僅是一種金融投資 - 它涉及建立聯繫、建立社區以及將房屋轉變爲家的獨特共享時刻。 實際上，世紀21房地產委託進行的最近一項研究表明，儘管市場不確定性，購房者仍然持樂觀態度，56%的人對新家感到興奮，65%的最近購房者在搬家後感到與社區有了更強的聯繫。
"The journey of homeownership is a deeply emotional experience, and the spirit of this campaign reflects that," said Tori Keichinger, Vice President, Head of Marketing at Century 21 Real Estate LLC. "The heartwarming creative blends nostalgia with fresh, modern imagery that connects the brand's past and present, while showcasing its enduring commitment to delivering the joy of home."
"擁有住房的旅程是一種深情的體驗，而這個系列活動的精神反映了這一點，"世紀21房地產有限責任公司的市場部副總裁托里·凱琴格（Tori Keichinger）表示。 "這部溫馨的創意作品將懷舊與新穎的現代形象融爲一體，鏈接了品牌的過去和現在，同時展示了其持續致力於傳遞家的樂趣。"
The overall theme focuses on "Moments of the Century," honoring the joyous moments, whether big or small, that evoke a feeling of home and invites consumers to share their own personal moments via social media using #JoyOfHome.
整體主題聚焦於"世紀之時刻"，向引發家的感覺的快樂時刻（無論大小）致敬，並邀請消費者通過社交媒體使用#JoyOfHome分享他們自己的個人時刻。
Whether it's welcoming a new pet, hosting a family gathering, or simply savoring a few quiet moments with loved ones, "Moments of the Century" captures the essence of what it means to truly be at home. The campaign makes its debut on November 25 across social media and digital platforms, as well as two iconic billboards in Times Square, featuring a striking corner window display that symbolizes the warmth, comfort, and happiness of finding a place to call home. It will also include various commercials, including a 60-second brand manifesto ad set to the track "Keep it Up" by Good Neighbours. The campaign will continue across these channels, activating on broadcast and streaming throughout 2025.
無論是迎接新寵物、舉辦家庭聚會，還是簡單地與親人享受幾分鐘寧靜的時光，"世紀之時刻"捕捉了真正感受到家的本質。 該系列活動將於11月25日在社交媒體和數字平台上首次亮相，以及在時代廣場的兩塊標誌性廣告牌上展示，其中包括一個突出的拐角窗口展示，象徵着找到稱爲家的地方的溫暖、舒適和幸福。 它還將包括各種商業廣告，包括一部60秒的品牌宣傳廣告，該廣告使用Good Neighbours的音樂"Keep it Up"。 該系列活動將繼續在這些渠道上持續，2025年全年將在廣播和流媒體上進行。
"The CENTURY 21 brand has always been about more than just real estate. Consumers trust CENTURY 21 independent agents to guide them in making what is not just one of the largest investments in their lives, but the joyous realization of their homeownership dreams," said Mike Miedler, President & CEO of Century 21 Real Estate LLC. "We understand that there may be challenges along that road, especially in today's market, but what lies at the heart of their journey is creating a future for their families. Debuting this campaign in Times Square during the holiday season perfectly captures this sentiment and serves as an invitation for everyone to reflect on the pride, warmth, and connection that comes with owning a home."
「CENTURY 21品牌一直不僅僅關乎房地產。消費者信任CENTURY 21獨立經紀人，在他們生活中做出的不僅是一項最大的投資，更是他們擁有房屋夢想的喜悅實現，」CENTURY 21房地產有限責任公司總裁兼首席執行官麥克·米德勒(Mike Miedler)說。 「我們明白在這條道路上可能會遇到一些挑戰，尤其是在當今市場，但在他們的旅程中的核心是爲家人創造未來。在假日季在時代廣場首次推出這項活動完美地捕捉了這種情感，並作爲一個邀請，讓每個人反思擁有家的驕傲，溫暖和聯繫。」
As the most respected in the industry and the most recognized name in real estate2, the CENTURY 21 brand has spent more than five decades building a reputation of top-quality customer service as its network of sales professionals guide clients along their personal real estate journey. Instantly recognized by its memorable gold branding, the CENTURY 21 brand is beloved by consumers with appearances of its iconic gold agent jackets throughout pop culture, from Hollywood hits to top television series. These cultural touchpoints reflect the brand's deep connection with consumers, and this new campaign builds on that legacy, reinforcing the CENTURY 21 brand's ongoing commitment to excellence.
作爲行業內最受尊敬、最廣爲人知的房地產公司，CENTURY 21品牌花費了五十多年的時間建立起了一種優質客戶服務的聲譽，其銷售專業人員網絡引導客戶沿着個人房地產之旅前進。CENTURY 21品牌以令人難忘的金色品牌標識而著稱，其在普普文化中標誌性的金色經紀人夾克亦備受消費者喜愛，出現在好萊塢熱門影片到頂級電視系列中。這些文化要點反映了該品牌與消費者之間深厚的聯繫，而這項新活動將藉助這一傳承，加強CENTURY 21品牌對卓越的持續承諾。
For more information about The Joy of Home campaign, please visit . For more information about the CENTURY 21 brand, visit .
有關The Joy of Home活動的更多信息，請訪問。有關CENTURY 21品牌的更多信息，請訪問。
1Study Source: 2024 Homebuyer Insights Study. The survey results are based on a starting sample of a nationally representative group of n=6,020 U.S. adults ages 18-64. After screening, a total of n= 1,041 recent (purchased a new primary residence in the past two years) or intending (intend to purchase a primary residence in the next twelve months) homebuyers completed the survey (n=500 and n=541, respectively), with samples among Hispanic (n=270), Gen Z (n=279), and Millennial (n=390). The study was conducted by Ipsos, a leading global market research organization, from July 17th, 2024, to July 24th, 2024.
1研究來源：2024年購房者見解研究。調查結果基於代表性全國樣本的n=6,020名年齡在18至64歲的美國成年人。經過篩選，一共有n= 1,041名最近(在過去兩年內購買了新的主要住所)或打算(打算在接下來的十二個月內購買主要住所)的購房者完成了調查(n=500和n=541)，樣本對象包括西班牙裔(n=270)、Z世代(n=279)和千禧一代(n=390)。該研究是由全球領先的市場研究機構易普索(Ipsos)於2024年7月17日至2024年7月24日開展的。
2 Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 - December 1, 2023.
研究來源：2023年廣告追蹤研究。調查結果基於對全國成年人（年齡18歲以上）的1,200份在線訪談，這些人在房地產交易中是平等的決策者，並且活躍在房地產市場（在過去兩年內購買或出售房屋，或者計劃在接下來兩年內購買或出售房屋）。認知問題基於消費者對所詢問品牌的認知。結果在90%的置信水平下顯著，誤差範圍爲+/-2.4%。該研究由全球領先的市場研究機構凱度集團有限公司（Kantar Group Limited）於2023年11月17日至12月1日進行。
About Century 21 Real Estate LLC:
Built on a legacy of trust and client-first service, the nearly 130,000 independent CENTURY 21 sales professionals in approximately 11,100 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. As the most respected in the industry2, the CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They include century21.com, century21.com/global, century21.com/commercial,
century21.com/finehomes and espanol.century21.com.
關於世紀21房地產有限責任公司：
建立在信任和以客戶爲先的服務傳統基礎上，遍佈約79個國家和地區的近130,000名獨立的世紀21銷售專業人員，分佈在約11,100個辦事處，致力於指導客戶在房地產旅程的每一步。作爲行業內備受尊敬的人士，世紀21品牌爲其系統成員提供行業領先的工具、資源和營銷資產，幫助將他們的業務推向新高度。世紀21房地產公司擁有衆多網站，以幫助解答特定消費者需求。這些網站包括century21.com、century21.com/global、century21.com/commercial，
以及century21.com/finehomes和espanol.century21.com。
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
世紀21房地產有限公司是Anywhere Real Estate Inc.（紐交所：HOUS）的子公司，後者是全球房地產特許經營的領導者，提供房地產券商、搬遷和結算服務。
2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21, the CENTURY 21 Logo and C21 are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
2024年世紀21房地產有限責任公司。保留所有權利。CENTURY 21、CENTURY 21 Logo和C21是世紀21房地產有限責任公司擁有的註冊服務商標。世紀21房地產有限責任公司完全支持《公平住房法案》和《平等機會法案》的原則。每個辦公室均爲獨立擁有和經營。
MEDIA CONTACT:
媒體聯繫人：
Erin Siegel
Century 21 Real Estate LLC
[email protected]
201.913.1432
Erin Siegel
第21世紀房地產公司
[email protected]
201.913.1432
SOURCE Century 21 Real Estate LLC
資源 Century 21房地產業有限責任公司
