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Google, DOJ Present Closing Arguments In AdTech Trial Monday

Google, DOJ Present Closing Arguments In AdTech Trial Monday

谷歌和美國司法部週一在廣告技術審判中提交最終陳述
Benzinga ·  11/25 23:46

Alphabet, Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) and the U.S. Department of Justice are set to present closing arguments on Monday in a trial to determine if Google's advertising technology constitutes an illegal monopoly.

Alphabet, Inc.(納斯達克股票代碼:GOOG)(納斯達克股票代碼:GOOG)和美國司法部定於週一在審判中進行最後辯論,以確定谷歌的廣告技術是否構成非法壟斷。

The Details: The DOJ alleges Google maintains a monopoly in "open-web display advertising" by dominating all aspects of the marketplace with a funnel of technologies that match online publishers to advertisers as well as controls the ad exchange market, which matches the buy side to the sell side.

細節:美國司法部指控谷歌通過一系列技術統治市場的方方面面,從而保持了 「開放網絡展示廣告」 的壟斷地位,這些技術可以將在線發佈商與廣告商相匹配,並控制廣告交易市場,使買方與賣方相匹配。

"One monopoly is bad enough. But a trifecta of monopolies is what we have here," Justice Department lawyer Julia Tarver Wood said during her opening statement.

「一個壟斷已經夠糟糕了。但是我們這裏有三連三的壟斷。」 司法部律師朱莉婭·塔弗·伍德在開幕詞中說。

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Google says that the DOJ's case is focused on a narrow niche of digital advertising and that the company's market share of 25% has been decreasing as competition has increased in the space.

谷歌表示,司法部的案例集中在數字廣告這一狹窄的利基市場上,隨着該領域競爭的加劇,該公司25%的市場份額一直在下降。

According to the AP, court documents show that Google argues the government's case "boil(s) down to the persistent complaints of a handful of Google's rivals and several mammoth publishers."

據美聯社報道,法庭文件顯示,谷歌辯稱政府的案件 「可以歸結爲谷歌的少數競爭對手和幾家大型出版商的持續投訴。」

The case is being heard by U.S. District Judge Leonie Brinkema, in Alexandria, Virginia, who is expected to decide the case and issue a written ruling by the end of the year.

該案正在弗吉尼亞州亞歷山大的美國地方法院法官萊昂妮·布林克瑪審理,預計他將在今年年底前對該案作出裁決併發布書面裁決。

What Else: A District of Columbia judge, in a separate case, ruled in August that Google's search engine business does constitute a monopoly. The DOJ presented its proposed remedies last week, which included the requirement for Alphabet to divest Google Chrome, the internet's leading browser with over 60% market share globally.

還有什麼:哥倫比亞特區的一名法官在8月份的另一起案件中裁定,谷歌的搜索引擎業務確實構成壟斷。美國司法部上週提出了擬議的補救措施,其中包括要求Alphabet剝離谷歌瀏覽器,谷歌瀏覽器是互聯網領先的瀏覽器,在全球擁有超過60%的市場份額。

Other proposals included forcing Google to share search data with competitors, and ending default search agreements, which make Google the automatic search engine on devices and web browsers like Apple's Safari.

其他提議包括強迫谷歌與競爭對手共享搜索數據,以及終止默認搜索協議,這使谷歌成爲蘋果Safari等設備和網絡瀏覽器的自動搜索引擎。

"Google's unlawful behavior has deprived rivals not only of critical distribution channels but also distribution partners who could otherwise enable entry into these markets by competitors in new and innovative ways," the DOJ said in a statement.

美國司法部在一份聲明中說:「谷歌的非法行爲不僅剝奪了競爭對手的關鍵分銷渠道,還剝奪了分銷合作伙伴,否則他們本可以讓競爭對手以新的和創新的方式進入這些市場。」

The judge is expected to deliver a final decision in that case next summer.

預計法官將在明年夏天對該案作出最終裁決。

Price Action: According to Benzinga Pro, Alphabet shares are up 1.92% at $167.92 at the time of publication Monday.

價格走勢:根據Benzinga Pro的數據,週一發佈時,Alphabet股價上漲1.92%,至167.92美元。

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