Reborn Coffee announces mass production of its innovative 4th Wave Cold Brew line starting Q1 2025, targeting US and Asian markets.

Quiver AI Summary

Reborn Coffee, Inc. announced plans to begin mass production of its new 4th Wave Cold Brew line in early Q1 2025, targeting markets in the U.S., Malaysia, and Korea. This initiative follows the company's recognition in U.S. cold brew contests, reinforcing its commitment to premium cold brew products. The new cold brew aims to set industry standards through innovative design and strategic partnerships, building on past successful collaborations. CEO Jay Kim highlighted the growing cold brew segment's potential and the company's dedication to providing high-quality beverages to a diverse market, including hotels and large retailers. As Reborn prepares for this major launch, it aims to capture significant market share and enhance the global coffee experience.

Potential Positives

• Announcement of mass production for the innovative 4th Wave Cold Brew line positions Reborn Coffee for significant market share capture in the fast-growing cold brew segment.
• Recognition in prestigious U.S. cold brew contests enhances Reborn Coffee's reputation as a premium beverage provider, elevating brand credibility.
• Strategic partnerships for distribution in the U.S., Malaysia, and Korea indicate a strong commitment to international growth and market expansion.
• Tailored product offerings for diverse markets such as hotels and large retailers suggest a broad and scalable business model aimed at meeting demand in various sectors.

Potential Negatives

• Forward-looking statements include significant risks and uncertainties, particularly regarding the company's ability to continue as a going concern due to recurring net losses.
• The company may face challenges in successfully expanding its business, as outlined in the warning related to customer loyalty and competition.
• The mention of potential impact from COVID-19 and economic fluctuations poses concerns for future sales and consumer engagement.

FAQ

When will Reborn Coffee's 4th Wave Cold Brew be produced?

Production for Reborn Coffee's 4th Wave Cold Brew is scheduled to begin in early Q1 2025.

Where will the 4th Wave Cold Brew be produced?

The cold brew will be produced in the United States, Malaysia, and Korea.

What markets is Reborn Coffee targeting with its cold brew?

Reborn Coffee targets hotels, B2B channels, large retailers, and local distribution networks.

What distinguishes Reborn Coffee's cold brew from competitors?

Reborn Coffee's cold brew emphasizes innovation, advanced design, and a commitment to premium quality.

How does Reborn Coffee ensure product quality?

The company uses meticulous processes in sourcing, washing, roasting, and brewing coffee beans.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

$REBN Hedge Fund Activity

We have seen 4 institutional investors add shares of $REBN stock to their portfolio, and 3 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

• UBS GROUP AG removed 17,363 shares (-100.0%) from their portfolio in Q3 2024
• CITADEL ADVISORS LLC added 16,623 shares (+inf%) to their portfolio in Q3 2024
• GEODE CAPITAL MANAGEMENT, LLC added 15,250 shares (+inf%) to their portfolio in Q3 2024
• RENAISSANCE TECHNOLOGIES LLC removed 15,000 shares (-100.0%) from their portfolio in Q3 2024
• TOWER RESEARCH CAPITAL LLC (TRC) added 1,058 shares (+191.3%) to their portfolio in Q3 2024
• WELLS FARGO & COMPANY/MN removed 12 shares (-100.0%) from their portfolio in Q2 2024
• BANK OF AMERICA CORP /DE/ added 5 shares (+45.5%) to their portfolio in Q3 2024

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

Full Release

Production Scheduled for Early Q1 2025, Reborn Coffee's 4th Wave Cold Brew Combines Innovative Design with Strategic Partnerships for Mass Distribution in the US and Asia

BREA, Calif., Nov. 25, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN), a premier specialty coffee retailer, today announced its readiness to mass produce its newly designed 4th Wave Cold Brew line, with production scheduled to begin in early Q1 2025 in the United States, Malaysia, and Korea. This milestone follows Reborn's twice-earned recognition in prestigious U.S. cold brew contests, further strengthening its reputation for delivering premium cold brew beverages.

This next-generation cold brew exemplifies Reborn Coffee's commitment to redefining industry standards with advanced design and innovation. Building on the success of prior collaborations—such as the exclusive "Miami Passion" cold brew that was presented during an

F1 event with Hagerty Garage + Social

in Miami which captivated motorsport enthusiasts, and the luxury cold brew pairing with Brugal which brought Reborn's craftsmanship to a premium spirits audience—the company is poised to expand its reach to global markets.

"Cold brew remains one of the fastest-growing segments in the coffee industry, and Reborn Coffee is dedicated to leading the way with unmatched quality, innovation, and reach," said Jay Kim, CEO of Reborn Coffee. "Our 4th Wave Designed Cold Brew launch represents a pivotal step in our mission to elevate the global coffee experience and drive long-term growth."

Reborn's cold brew line is tailored to serve diverse markets, including hotels, B2B channels, large retailers, and local distribution networks. With production scheduled to commence early next year, this initiative positions Reborn Coffee to capture significant market share while meeting the growing demand for premium cold brew products.

As the company prepares for this major launch, Reborn Coffee continues to innovate and expand its product portfolio, delivering "the best of the best" to coffee enthusiasts worldwide.

About


Reborn


Coffee

Reborn Coffee, Inc. (NASDAQ: REBN) focuses on delivering high-quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Committed to innovation and excellence, Reborn Coffee elevates the coffee experience through advanced technology and premium service, while honoring traditional brewing techniques. The company stands out through unique processes, including the meticulous sourcing, washing, roasting, and brewing of coffee beans with a balance of precision and craftsmanship. For more information, please visit




.

Forward-Looking


Statements

All statements in this release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission ("SEC") including our Form 10-Q for the first quarter of 2023, which can be found on the SEC's website at

www.sec.gov

. Such risks, uncertainties, and other factors include, but are not limited to, the Company's ability to continue as a going concern as indicated in an explanatory paragraph in the Company's independent registered public accounting firm's audit report as a result of recurring net losses, among other things, the Company's ability to successfully open the additional locations described herein as planned or at all, the Company's ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Contacts

Investor


Relations


Contact:

Chris Tyson
Executive Vice President
MZ North America

REBN@mzgroup.us

949-491-8235

Company Contact:

Reborn Coffee, Inc.

ir@reborncoffee.com

A photo accompanying this announcement is available at