Stock Of The Day: Kohl's Going Even Lower? Retailer Reports Revenue Way Below Expectations
Stock Of The Day: Kohl's Going Even Lower? Retailer Reports Revenue Way Below Expectations
Shares of Kohl's Corporation (NYSE:KSS) are trading much lower on Tuesday. There is a good chance a new downtrend is forming.
週二，科爾公司（紐約證券交易所代碼：KSS）的股價要低得多。很有可能形成新的下跌趨勢。
This is why our team of technical analysts has made it our Stock of the Day.
這就是爲什麼我們的技術分析師團隊將其列爲我們的每日股票。
There is a lot of bearish news coming from the company. It missed earnings. It also announced that CEO Tom Kingsbury will step down in January.
該公司傳來了很多看跌的消息。它錯過了收益。它還宣佈，首席執行官湯姆·金斯伯裏將於1月辭職。
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Kohl's reported Q3 earnings of 20 cents per share. This was well below the 28 cents the Street was looking for.
科爾公佈的第三季度每股收益爲20美分。這遠低於華爾街想要的28美分。
The revenue was a miss as well. Sales declined 8.8% over the past year. The $3.507 billion was below estimates of $3.638 billion.
收入也差強人意。在過去的一年中，銷售額下降了8.8％。35.07億美元低於預期的36.38億美元。
Even more concerning to some analysts was the decline in operating margin. It was down 120 basis points to 2.7%.
一些分析師更擔心的是營業利潤率的下降。它下跌了120個點子至2.7％。
Operating margin is an important metric. It is the number of cents a company profits on each dollar of sales after all costs are considered.
營業利潤率是一個重要的指標。這是考慮所有成本後，公司每1美元的銷售額中獲利的美分數。
If operating margins are expanding, it means the company is becoming more profitable. If the margins are contracting, like they are for Kohl's, it means the company is becoming less efficient and profitable.
如果營業利潤率擴大，則意味着該公司的利潤越來越高。如果利潤率像科爾一樣萎縮，則意味着該公司的效率和利潤正在降低。
As you can see on the chart, the technical picture for Kohl's looks bearish as well. The stock has broken long-term support around the important $17.90 level.
正如您在圖表上看到的那樣，科爾的技術前景也看跌。該股已突破了重要的17.90美元附近的長期支撐位。
Sometimes, support levels can remain intact for a long period of time. This is called 'market memory'. $17.90 first became support for Kohl's in May 2023.
有時，支撐位可以在很長一段時間內保持不變。這被稱爲 「市場記憶」。17.90美元於2023年5月首次成爲對科爾的支持。
Support is a large concentration or group of investors and traders who are looking to pay the same, or close to the same price for new shares. This is why market selloffs tend to pause or end when they fall to support. There is enough demand to absorb all of the supply.
支持是指大量投資者和交易者，他們希望以相同或接近相同的價格購買新股。這就是爲什麼市場拋售在跌至支撐位時往往會暫停或結束的原因。有足夠的需求來吸收所有供應。
When support breaks, as it has with Kohl's, it illustrates an important dynamic.
當支撐位突破時，就像科爾一樣，它說明了重要的動態。
It means that the large group of buyers who created the support are out of the market. They have either finished or canceled their orders.
這意味着創造支持的大量買家已經退出市場。他們已經完成或取消了訂單。
With this large amount of demand out of the way, sellers will be forced to be aggressive to attract buyers. They will need to push the price lower and this could force the stock into a new downtrend.
由於需求如此龐大，賣家將被迫積極吸引買家。他們需要將價格推低，這可能會迫使該股進入新的下跌趨勢。
It may be about to happen with Kohl's.
科爾可能即將發生這種情況。
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Image: Shutterstock
圖片：Shutterstock
