Spotify Introduces Marketing Tools For Audiobook Authors
Spotify Introduces Marketing Tools For Audiobook Authors
Spotify Technology SA (NYSE:SPOT) launched Spotify for Authors, a new set of tools for authors and publishers who distribute their audiobooks on its platform.
Spotify Technology SA（紐約證券交易所代碼：SPOT）推出了Spotify for Authors，這是一套適用於在其平台上發行有聲讀物的作者和出版商的新工具。
Much like Spotify for Artists and Spotify for Creators, Spotify for Authors will help writers and publishers track insights and analytics about their audiobooks and catalogs' consumption on the service and access a set of promotional tools.
就像 Spotify for Artists 和 Spotify for Creators 一樣，Spotify for Authors 將幫助作家和出版商跟蹤有關其有聲讀物和目錄在該服務上的消費情況的見解和分析，並訪問一套促銷工具。
For publishers, Spotify for Authors expands on the catalog management and royalty reporting currently offered in Passport.
對於出版商而言，作者版Spotify擴展了Passport目前提供的目錄管理和版稅報告。
Also Read: Manchester United Q1 Earnings: Revenue Falls 8.9% As Broadcasting Takes A Hit, Cost Cuts Stay On Track, Reaffirms 2025 Guidance
另請閱讀：曼聯第一季度收益：由於廣播受到打擊，收入下降8.9％，成本削減步入正軌，重申了2025年的指導方針
It provides insights and analytics to help them better understand their audiences and catalog consumption on Spotify. The platform also provides promotional tools to help publishers enhance their presence on Spotify and expand their listener bases.
它提供見解和分析，幫助他們更好地了解Spotify上的受衆和目錄消費。該平台還提供促銷工具，幫助出版商增強其在Spotify上的知名度並擴大其聽衆群。
For authors invited by publishers, Spotify for Authors offers direct access to industry-leading insights, growth, and promotional tools to help them grow their listeners and catalogs. These include aggregated age and gender demographics, redemption codes to share royalty-free copies of titles with reviewers, superfans, and collaborators, promo cards to generate professional and shareable social assets, and early access to author profiles.
對於受出版商邀請的作者，Spotify for Authors可以直接訪問行業領先的見解、增長和促銷工具，以幫助他們增加聽衆和產品目錄。其中包括彙總的年齡和性別人口統計數據、用於與審閱者、超級粉絲和合作者共享免版稅圖書副本的兌換碼、用於生成專業和可共享社交資產的促銷卡，以及搶先訪問作者簡介。
Spotify stock surged 155% year-to-date.
Spotify股價今年迄今飆升了155％。
The company reported third-quarter sales of $3.99 billion (versus $3.65 billion a year ago), which missed the analyst consensus estimate of $4.02 billion. EPS of $1.46 missed the analyst consensus estimate of $1.76.
該公司公佈的第三季度銷售額爲39.9億美元（去年同期爲36.5億美元），未達到分析師共識估計的40.2億美元。每股收益1.46美元，未達到分析師共識預期的1.76美元。
The company reported monthly average user (MAU) net additions of 14 million. Premium subscribers grew 12% to 252 million.
該公司報告的月平均用戶（MAU）淨增加量爲1400萬。高級訂閱者增長了12％，達到25200萬。
Investors can gain exposure to Spotify through Global X Social Media ETF (NASDAQ:SOCL) and First Trust International Equity Opportunities ETF (NASDAQ:FPXI).
投資者可以通過Global X社交媒體ETF（納斯達克股票代碼：SOCL）和第一信託國際股票機會ETF（納斯達克股票代碼：FPXI）獲得Spotify的敞口。
Price Action: SPOT stock was flat at $481.38 at the last check on Tuesday.
價格走勢：在週二的最後一次檢查中，SpoT股票持平至481.38美元。
Also Read:
另請閱讀：
- Microsoft Service Disruption Hits Outlook And Teams, Thousands Report Issues
- 微軟服務中斷導致 Outlook 和 TeamsVans 報告問題
Photo by esthermm on Shutterstock.
照片由 esthermm 在 Shutterstock 上拍攝。
