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NORDSTROM NYC TRANSFORMS WITH THE BLIZZ ON 57TH STREET HOLIDAY TAKEOVER STARRING JOHN WATERS AND FRAN DRESCHER

NORDSTROM NYC TRANSFORMS WITH THE BLIZZ ON 57TH STREET HOLIDAY TAKEOVER STARRING JOHN WATERS AND FRAN DRESCHER

諾德斯特龍紐約市57街雪暴節日接管活動,由約翰·沃特世和弗蘭·德雷舍領銜主演
PR Newswire ·  2024/11/27 22:00

NEW YORK, Nov. 27, 2024 /PRNewswire/ -- This holiday season, Nordstrom NYC's flagship on 57th Street will be immersed in a world of wonder as part of the Wonder All the Way campaign and display, The Blizz on 57th Street. This activation celebrates the spirit of holiday magic and the timeless joy of seeing the world through limitless wonder.

紐約,2024年11月27日 /PRNewswire/ -- 在這個假日季節,諾德斯特龍紐約旗艦店位於57萬億街,將沉浸在神奇的世界中,作爲「全程奇蹟」宣傳活動的一部分,展示《57街的暴風雪》。這個活動慶祝假日魔法的精神和通過無限的奇蹟看到世界的天時資源。

Photo Credit: Nordstrom/Jack Koto
照片來源:諾德斯特龍/傑克·科託
Photo Credit: Nordstrom/Jack Koto
照片來源:諾德斯特龍/傑克·科託

The festive takeover transforms the flagship to create both a shopping destination and a visual spectacle, offering customers an unforgettable seasonal experience. The Blizz on 57th Street features a cast of larger-than-life inflatable characters voiced by the legendary filmmaker and actor John Waters and the unmistakable voice of actress Fran Drescher. These inflatables, inspired by iconic fictional New York City staples, are an entertaining visual treat for the whole family. The heart of the takeover is Mr. Blizz, a charming inflatable presiding over the 57th Street entrance, with a unique power to turn everyday objects and beings into gigantic, lively characters such as Dimmy & Quaser, the burnt out stars, Rose, Ruby & Violet, the chatty lipsticks, Connor & Connie, the humble traffic cones and many more.

這個節日接管將旗艦店轉變爲一個購物目的地和視覺盛宴,爲顧客提供難忘的季節體驗。《57街的暴風雪》展示了一組超大充氣角色,由傳奇導演和演員沃特世配音,以及女演員弗蘭·德瑞舍的獨特聲音。這些充氣物體靈感來自標誌性的虛構紐約市元素,爲全家帶來娛樂的視覺享受。接管的核心是「暴風雪先生」,一個迷人的充氣人,掌管着57街的入口,具有將日常物品和生物變成巨大、生動的角色的獨特能力,例如「Dimmy和Quaser」這對失落的明星,「Rose」、「Ruby和Violet」這幾支會說話的口紅,「Connor和Connie」這兩隻謙遜的交通錐,等等。

The campaign is conceived by a collective of creative visionaries led by Thom Bettridge, editor in chief of i-D Magazine, Matthew Mazzuca, former creative director of Barneys New York, illustrator & animator Anthony Ferrara, artist & production designer Desi Santiago, and long-time graphic designer behind Balenciaga, Gian Gisiger, all brought together by Justinian Kfoury of Total Management.

這個活動由一群創意遠見者構思,領導者是i-D雜誌的主編湯姆·貝特里奇,前巴尼紐約創造性總監馬修·馬祖卡,插畫家和動畫師安東尼·費拉拉,藝術家和製作設計師德西·聖地亞哥,以及長期爲巴倫西亞加工作的平面設計師賈恩·吉西格,他們都由託塔爾管理的賈斯蒂安·克福裏召集在一起。

"We are beyond excited to bring The Blizz on 57th Street to life at the Nordstrom NYC flagship this holiday season," says Olivia Kim, SVP of Creative Merchandising. "Nordstrom has always strived to be a platform for discovery and we look forward to infusing the joy of the holidays with the unique spirit of New York, creating an unforgettable experience to those who visit our flagship this holiday. Partnering with this collective of New York based creatives and friends continues to reinforce our commitment to this community."

「我們非常高興在這個假日季節將《57街的暴風雪》帶到諾德斯特龍紐約旗艦店,」創意商品部高級副總裁奧利維亞·金說。「諾德斯特龍一直努力成爲一個發現的平台,我們期待將節日的快樂與紐約獨特的精神結合,創造一個讓訪問我們旗艦店的人難以忘懷的體驗。與這群來自紐約的創意者及朋友們合作,持續加強我們對這個社區的承諾。」

Along with Mr. Blizz at the entrance, Nordstrom NYC's interior is transformed with a cast of endearing and playful characters including Pigeonthia, a mystical, fortune-telling pigeon providing guests with insights into their futures. Wonder Ring, an interactive token-operated machine dispensing whimsical rings that correspond with each guest's fortune. Additionally, visitors are guided through the experience with a treasure map featuring a collect-them-all sticker book to find all the Blizzy creatures for a chance to win exciting prizes. The cast of Mr. Blizz's friends offer delight and surprise around every corner, embodying the magic of the holiday season where possibilities feel boundless.

在入口處與布利茲先生一起,諾德斯特龍紐約的內部被一群可愛而頑皮的角色所轉變,包括匹鴿塔,一個神祕的、能占卜的鴿子,爲客人提供對他們的未來的洞察。奇幻戒指,一個互動式的投幣機,發放與每位客人命運相對應的奇特戒指。此外,遊客們還可通過一張藏寶圖來指導體驗,藏寶圖上有一本收集所有貼紙的書,找齊所有布利茲生物將有機會贏得令人興奮的獎品。布利茲先生的朋友們在每個角落帶來快樂和驚喜,體現了假日季節的魔力,在這裏,一切可能性都顯得無窮無盡。

Nordstrom NYC will also welcome back the ever-popular Santa Snow Show starting on November 29th through December 24th, with daily performances featuring special characters throughout the store. Santa will be available to take 'elf-ies' with children on lower level 2.

諾德斯特龍紐約還將於11月29日至12月24日重返人氣滿滿的聖誕老人雪秀,屆時店內每天將有特別角色的表演。聖誕老人將在二層下層與孩子們拍攝『精靈合影』。

The Blizz on 57th Street will be on display at the Nordstrom NYC Men's & Women's stores starting today through January 5th, 2025. This experience at Nordstrom NYC will captivate hearts and imaginations alike, making this holiday season unforgettable for visitors of all ages.

57街的布利茲將於今天開始在諾德斯特龍紐約的男裝和女裝店展出,持續至2025年1月5日。這一體驗將在諾德斯特龍紐約吸引各年齡段遊客的心靈和想象力,使這個假日季節變得難以忘懷。

Blizz on 57th Street Hero Characters

57街的布利茲英雄角色

  • Mr. Blizz is the embodiment of the fizzy blizzy substance that powers this holiday activation. He presides over the 57th street entrance spreading holiday cheer and good vibes.
  • Pigeonthia (voiced by John Waters) is a savvy New York pigeon who has gained the power to tell the future. He announces his presence with bombastic incantations and offers guests fortunes connecting to different characteristics including chaos, kindness, glamor, courage, prudence and friendship.
  • Wonder Ring (voiced by Fran Drescher) is a lost engagement ring that presides over the coin-operated ring machines, which contain rings corresponding to the fortunes given by Pigeonthia.
  • 布利茲先生是這種假日活動所需的氣泡布利茲物質的化身。他在57街入口處主導,傳播節日的歡愉和良好的氛圍。
  • 匹鴿塔(配音:沃特世)是一隻聰明的紐約鴿子,他獲得了能夠預知未來的能力。他以誇張的咒語宣佈自己的到來,併爲客人提供與混亂、善良、魅力、勇氣、謹慎和友誼等不同特性相關的命運。
  • 奇幻戒指(配音:弗蘭·德瑞徹)是一枚失落的訂婚戒指,掌管着投幣式戒指機,裏面的戒指與匹鴿塔給予的命運相對應。

Blizz on 57th Street Speaking and Supporting Characters

57街的布利茲會說話和支持的角色

  • Dimmy (voiced by John Waters) & Quasar (voiced by Fran Drescher) are burnt out stars who want to chill.
  • Rose (voiced by John Waters), Ruby, & Violet (voiced by Fran Drescher) are chatty lipsticks who hang out and gossip.
  • Connor (voiced by John Waters) & Connie (voiced by Fran Drescher) are humble department store cones who might be worried someone might slip or step in the wrong place.
  • Fritz the Friendly Pretzel (voiced by John Waters) is the nice big softy that pays saccharine compliments to passersby.
  • Fifi The Foulard (voiced by Fran Drescher) is the forgotten scarf that doesn't remember anything.
  • Drizzle The Anxious Umbrella (voiced by John Waters) is the lonely umbrella that is ready to complain to anyone who will listen.
  • Smolder (voiced by John Waters) & Schmutzi (voiced by Fran Drescher) are rough and ready New York smoke stacks that have been around the block a few times.
  • Carla The Carrot (voiced by Fran Drescher) is preparing for her first acting gig as a snowman's nose.
  • Supporting Characters include: Macintosh, The Littlest Big Apple, The Blizzy Fizzies, The Candy Canes, Jasmine, Vetiver, Wanda The Watch.
  • 迪米(由約翰·沃特斯配音)和量子(由弗蘭·德雷徹配音)是想要放鬆的疲憊星星。
  • 羅斯(由約翰·沃特斯配音)、露比和紫羅蘭(由弗蘭·德雷徹配音)是聊天的口紅,她們聚在一起閒聊八卦。
  • 康納(由約翰·沃特斯配音)和康妮(由弗蘭·德雷徹配音)是謙遜的百貨業股圓錐,可能擔心有人會滑倒或踩錯地方。
  • 友好的椒鹽捲餅弗裏茨(由約翰·沃特斯配音)是那位向路人給予甜蜜讚美的人。
  • 被遺忘的圍巾菲菲(由弗蘭·德雷徹配音)是不記得任何事情的圍巾。
  • 焦慮的雨傘德里茲(由約翰·沃特斯配音)是那把孤獨的雨傘,隨時準備向願意傾聽的人抱怨。
  • 斯莫爾德(由約翰·沃特斯配音)和施穆齊(由弗蘭·德雷徹配音)是那些經歷過幾次風波的粗獷紐約煙囪。
  • 胡蘿蔔卡拉(由弗蘭·德雷徹配音)正在爲她的首次演出準備,飾演雪人的鼻子。
  • 配角包括:麥金託什,最小的大蘋果,布里茲氣泡,糖果手杖,茉莉,香根草,觀看者旺達。

PHOTOGRAPHY CREDIT
Jack Koto and Connie Zhou

攝影歸功於
傑克·科託和康妮·周

VIDEOGRAPHY CREDIT
Jacob Hiss

視頻製作歸功於
雅各布·希斯

Download assets here

在這裏下載資產

NORDSTROM NYC
Men's Store: 235 West 57th Street
Women's Store: 225 West 57th Street

諾德斯特龍紐約市
男士店:西57街235號
女裝店:西57街225號

ABOUT NORDSTROM
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our interconnected model enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it.

關於諾德斯特龍
在諾德斯特龍公司(紐交所:JWN),我們致力於幫助客戶感到良好,展現最佳形象。自1901年作爲鞋店開業以來,如何最好地服務客戶一直是我們做出每一個決策的核心。這種服務的傳統是我們提供便利和真正聯繫的基礎。我們的互聯模式使我們能夠在客戶希望的時間、地點和方式爲他們提供服務——無論是在350多個諾德斯特龍、諾德斯特龍當地店和諾德斯特龍折扣店的位置,還是通過我們的諾德斯特龍和折扣店應用程序及網站進行數字購物。儘管如此,我們依然承諾要讓這個世界變得比我們找到時更美好。

PRESS CONTACT
NORDSTROM | PR Consulting
[email protected]

新聞聯絡人
諾德斯特龍 | 公關諮詢
[email protected]

SOURCE Nordstrom

來源:諾德斯特龍

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