US Consumers Plan To Spend $1,000 or More on Holiday Gifts This Year
US Consumers Plan To Spend $1,000 or More on Holiday Gifts This Year
Historically, holiday sales have seen a year-over-year increase, with an average growth of 4% since 2000, as per the National Retail Federation. Gallup's survey indicates that this year's holiday sales are likely to experience a higher-than-average increase, close to 5%.A recent Gallup poll found that U.S. consumers plan to spend upwards of $1,000 each on holiday gifts this year, signaling a potentially fruitful season for retailers.
蓋洛普最近的一項民意調查發現，美國消費者計劃今年每人花費超過1,000美元購買節日禮物，這預示着零售商的季節可能會取得豐碩成果。
What Happened: According to the poll, which was released on Wednesday, the average spending estimate for the holiday season has stayed steady since October, a departure from most years when the estimate typically decreases as the season advances.
發生了什麼：根據週三公佈的民意調查，自10月份以來，假日季的平均支出估計一直保持穩定，這與大多數年份不同，當時的估計值通常會隨着季節的推移而下降。
The rise in November's holiday spending estimate this year follows a significant jump last year, in stark contrast to 2022 when planned spending declined due to high inflation.
今年11月假日支出估計值的增長是在去年大幅增長之後出現的，這與2022年形成鮮明對比，當時由於高通脹，計劃支出下降。
Historically, holiday sales have seen a year-over-year increase, with an average growth of 4% since 2000, as per the National Retail Federation. Gallup's survey indicates that this year's holiday sales are likely to experience a higher-than-average increase, close to 5%.
根據美國零售聯合會的數據，從歷史上看，假日銷售額同比增長，自2000年以來平均增長4％。蓋洛普的調查顯示，今年的假日銷售額可能高於平均水平，接近5％。
Groups planning to spend the most on holiday gifts include upper-income Americans, parents with children under 18, and Republicans, all planning to spend over $1,200 on gifts.
計劃在節日禮物上花費最多的團體包括高收入的美國人、有18歲以下子女的父母和共和黨人，他們都計劃在禮物上花費超過1200美元。
Also Read: Struggling Retailers Brace For Halloween Consumer Spending Slump
另請閱讀：陷入困境的零售商爲萬聖節消費者支出暴跌做好準備
A slight majority of Americans, 55%, say they will spend approximately the same on gifts, while a larger percentage say they will spend less (23%) rather than more (19%).
微不足道的美國人（55％）表示他們將在禮物上花費大致相同，而更高比例的美國人表示他們將花更少（23％）而不是更多（19％）。
With inflation remaining below 3%, the presidential race uncertainty resolved, and an improved economic outlook for Americans, consumers seem prepared to spend a bit more than usual on holiday gifts.
隨着通貨膨脹率保持在3％以下，總統競選的不確定性得到解決，美國人的經濟前景有所改善，消費者似乎準備在節日禮物上比平時多花一點錢。
The enthusiasm observed in October is largely persisting into November.
10月觀察到的熱情在很大程度上持續到11月。
Why It Matters: The steady holiday spending estimate, despite the usual trend of a decrease as the season progresses, is a positive sign for retailers.
爲何重要：儘管隨着季節的推移通常呈下降趨勢，但穩定的假日支出估計對零售商來說是一個積極的信號。
The potential increase in holiday sales, predicted to be near 5%, could provide a much-needed boost to the retail sector, which has been grappling with the impacts of high inflation.
假日銷售額的潛在增長預計將接近5％，這可能會爲一直在努力應對高通脹影響的零售業提供急需的推動力。
Furthermore, the willingness of consumers to spend more than usual on holiday gifts, particularly among upper-income Americans, parents, and Republicans, could stimulate economic activity and contribute to a stronger fourth quarter for retailers.
此外，消費者，尤其是高收入美國人、父母和共和黨人願意在節日禮物上比平時多花錢，這可能會刺激經濟活動，推動零售商第四季度表現強勁。
