AI Revolutionizes Black Friday Shopping As Online Sales Reach New Heights
AI Revolutionizes Black Friday Shopping As Online Sales Reach New Heights
Black Friday in the U.S. saw unprecedented online sales this year, with generative AI chatbots being a key driver in boosting retail website traffic.
今年，美國的黑色星期五出現了前所未有的在線銷售，生成式人工智能聊天機器人是增加零售網站流量的關鍵驅動力。
What Happened: The online expenditure during the shopping festival hit $10.8 billion, a 10.2% jump from 2023.
發生了什麼：購物節期間的在線支出達到108億美元，比2023年增長了10.2％。
According to a report by Barron's, AI chatbots, engineered to simulate human interactions to aid shoppers, played a crucial role in this year's online shopping surge, leading to an 1,800% explosion in retail website traffic compared to the previous year.
根據巴倫的一份報告，旨在模擬人際互動以幫助購物者的人工智能聊天機器人在今年的在線購物激增中發揮了至關重要的作用，導致零售網站流量與去年相比激增了1,800％。
Caila Schwartz, the director of consumer insights at Salesforce, told the outlet, "Digital retailers who are using generative AI and agents in their customer service experiences saw a nine percent higher conversion rate compared to those who are not."
Salesforce消費者洞察主管凱拉·施瓦茨告訴媒體，「在客戶服務體驗中使用生成式人工智能和代理的數字零售商的轉化率比不使用生成式人工智能和代理的數字零售商高出9％。」
Moreover, Salesforce's data revealed a 31% annual growth in the utilization of AI-powered online chat services on Black Friday. The firm's data also showed U.S. Black Friday online sales at $17.5 billion, a 7% year-over-year increase.
此外，Salesforce的數據顯示，在黑色星期五，人工智能驅動的在線聊天服務的利用率每年增長31％。該公司的數據還顯示，美國黑色星期五的在線銷售額爲175億美元，同比增長7％。
Also Read: Shoppers Spent $11.3M Per Minute Online on Black Friday
另請閱讀：黑色星期五購物者每分鐘在網上花費1130萬美元
In contrast, traditional Black Friday shopping continued its downward trend, with in-store traffic falling 3.2% nationwide compared to 2023. Mobile sales made up 55% of all online sales, amounting to $5.9 billion, a 12.1% year-over-year increase, reports Barron's.
相比之下，傳統的黑色星期五購物繼續呈下降趨勢，與2023年相比，全國店內流量下降了3.2％。巴倫週刊報道，移動銷售佔所有在線銷售額的55％，總額爲59億美元，同比增長12.1％。
With Cyber Monday around the corner, both Adobe and Salesforce anticipate sustained online shopping growth, with Adobe predicting a 7% rise in online spending during Cyber Week compared to last year.
隨着網絡星期一的臨近，Adobe和Salesforce都預計在線購物將持續增長，Adobe預測，網絡週期間的在線支出將比去年增長7％。
Why It Matters: The record-breaking online sales on Black Friday 2024 underscore the transformative impact of AI technology on the retail industry.
爲何重要：2024年黑色星期五創紀錄的在線銷售突顯了人工智能技術對零售業的變革性影響。
The significant role of AI chatbots in driving online traffic and conversion rates highlights the growing importance of digital customer service experiences in boosting sales. The continued decline in physical store shopping and the rise in mobile sales further emphasize the shifting consumer shopping habits towards online platforms.
人工智能聊天機器人在推動在線流量和轉化率方面的重要作用凸顯了數字客戶服務體驗在促進銷售方面日益增長的重要性。實體店購物的持續下降和移動銷售的增長進一步凸顯了消費者購物習慣向在線平台的轉變。
As the retail industry adapts to these changes, the use of AI and other digital tools will likely become increasingly critical in enhancing customer experiences and driving sales growth.
隨着零售業適應這些變化，人工智能和其他數字工具的使用在增強客戶體驗和推動銷售增長方面可能會變得越來越重要。
