TransUnion Recognized as a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling Solutions
TransUnion Recognized as a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling Solutions
Acknowledgment based on TransUnion's 'Completeness of Vision' and 'Ability to Execute'
基於transunion的'視野完整性'和'執行能力'的認可
CHICAGO, Dec. 03, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The report evaluates providers on their 'Completeness of Vision' and 'Ability to Execute.' TransUnion was highlighted for its strengths in turning data into actionable insights, quickly deploying models, and ensuring thorough validation.
芝加哥,2024年12月03日(環球新聞社)--transunion(NYSE: TRU)已被Gartner營銷組合建模(MMM)解決方案的魔力四象限報告評爲領導者。該報告評估供應商的'視野完整性'和'執行能力'。transunion之所以受到關注,是因爲其將數據轉化爲可操作見解的能力,快速部署模型,並確保徹底驗證。
"We've worked hard to build solutions that our clients can trust—not just for today's marketing challenges, but as a foundation for the future," said Matt Spiegel, executive vice president and head of TruAudience marketing solutions at TransUnion. "We are clearly on the right path and inspired to keep pushing boundaries. We're also committed to helping our clients turn insights into action and create meaningful impact where it matters most."
"我們努力構建能讓客戶信任的解決方案—不僅適用於當今的營銷挑戰,更作爲未來的基石," transunion的TruAudience營銷解決方案執行副總裁兼負責人Matt Spiegel表示。"我們顯然正在走在正確的道路上,並激勵着不斷突破界限。我們還致力於幫助客戶將洞察力轉化爲行動,並在最重要的地方創造有意義的影響。"
TransUnion's MMM capabilities highlighted in the Gartner Magic Quadrant are delivered through the TruAudience solutions suite. These include:
transunion在Gartner魔力四象限中突出顯示的MMM能力是通過TruAudience解決方案套件交付的。這些包括:
- A rapid deployment that can be as brief as two months and empowers customers to assess and iterate with concrete data insights;
- A breadth and depth of consumer data that helps businesses test, validate and refine marketing investments, as well as provide incrementality and attribution for campaigns;
- Close customer relationships that are maintained through regular business reviews and advisory boards and aimed at understanding and meeting client needs.
- 一個快速部署,最短可能僅需兩個月,並賦予客戶評估和通過具體數據洞察迭代的能力。
- 一系列消費數據,幫助企業測試、驗證和優化營銷投資,同時爲廣告活動提供增量和歸因;
- 通過定期業務審查和諮詢委員會保持緊密的客戶關係,旨在了解並滿足客戶需求;
"We've always prioritized helping our clients turn data into better decisions," Spiegel continued. "Whether it's making sense of complex data or proving how marketing drives real value, we work alongside our clients to develop solutions that will truly move the needle."
「我們一直把幫助客戶將數據轉化爲更好的決策放在首位,」 Spiegel 繼續說道。「無論是理解複雜數據還是證明營銷如何創造真正價值,我們與客戶攜手合作,共同開發真正能推動事態發展的解決方案。」
In addition to being named a Leader by Gartner, businesses place trust in TransUnion as a partner that delivers clarity in complex marketing environments. By providing practical solutions to real-world challenges, TransUnion enables organizations to connect their data with actionable strategies that deliver measurable outcomes.
除了被加特納評爲領導者之外,企業還信賴transunion作爲在複雜營銷環境中提供清晰度的合作伙伴。通過爲現實挑戰提供切實可行的解決方案,transunion使組織能夠將他們的數據與可操作的策略相連接,以實現可衡量的結果;
Learn more about TransUnion's recognition in the Magic Quadrant and its TruAudience analytics solutions.
了解更多有關transunion在魔法象限中的認可及其TruAudience分析解決方案。
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
關於TransUnion(紐交所:TRU)
TransUnion是一家全球信息和洞察公司,在30多個國家擁有超過13,000名員工。我們通過創造一個Tru圖片來確保每個人在市場上有可靠的代表性。Tru圖片是每個人的可行視圖:一種可行的消費者視圖,由關心管理。通過我們的收購和技術投資,我們已經開發出創新解決方案,擴展了我們在覈心信貸方面的堅實基礎,進入了營銷、欺詐、風險和先進分析等領域。結果,消費者和企業可以放心交易,實現偉大的事業。我們稱之爲信息爲善——這導致數百萬人在世界各地獲得經濟機會、極好的體驗和個人賦權。
Contact | Dave Blumberg | ||
TransUnion | |||
david.blumberg@transunion.com | |||
Telephone | 312-972-6646 |
聯繫方式 | Dave Blumberg | ||
TransUnion | |||
電子郵件 | david.blumberg@transunion.com | ||
電話 | 312-972-6646 |