IAS Announces Plans To Expand Into China To Enable Global Advertisers With Invalid Traffic, Fraud, And Brand Safety And Suitability Measurement, Aligned To International And Local Standards
IAS Announces Plans To Expand Into China To Enable Global Advertisers With Invalid Traffic, Fraud, And Brand Safety And Suitability Measurement, Aligned To International And Local Standards
Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a subsidiary in China, IAS will also offer local support to Chinese advertisers looking to grow their reach beyond China's borders. This expansion will support IAS's long-term international expansion strategy, solving a key challenge for advertisers looking for comprehensive measurement coverage across all markets.
Integral Ad Science (納斯達克:IAS)是一家領先的全球媒體測量和優化平台，今天宣佈計劃擴展到中國，以便爲全球廣告主提供無效流量（IVT）、欺詐、品牌安全和適宜性測量，符合國際和本地標準。通過在中國設立子公司，IAS還將爲希望超越中國邊界擴大影響力的中國廣告主提供本地支持。這次擴展將支持IAS的長期國際擴展策略，解決廣告主在所有市場尋求全面測量覆蓋的關鍵挑戰。
