TikTok Shop Bags More Than $100 Million In Black Friday Sales With Potential Ban Ahead
TikTok Shop Bags More Than $100 Million In Black Friday Sales With Potential Ban Ahead
"To be surprised. To feel like shopping can be different. And as a part of that, if we can have many customers shop in live and realize that this is really cool, I think we will have done a good job."TikTok Shop saw more than $100 million in sales on Black Friday, as the social media app's bet on live shopping in the US appears to be paying off.
TikTok Shop在黑色星期五的銷售額超過了10000萬，由於這款社交媒體應用在美國對直播購物的押注似乎正在獲得回報。
What To Know: TikTok launched its Shop e-commerce platform in the fall of 2023 and has been pushing its creators and sellers to adopt the live shopping format which drives billions in sales in other markets, like China.
了解一下：TikTok在2023年秋季推出了其電子商務平台Shop，並一直推動其創作者和賣家採用該直播購物形式，這在中國等其他市場創造了數十億的銷售額。
"We want people to discover new products," Nico Le Bourgeois, TikTok Shop's head of US operations, told Business Insider in late October.
TikTok Shop的美國運營負責人尼科·勒·布爾喬亞在十月下旬對《商業內幕》表示：「我們希望人們發現新產品。」
"To be surprised. To feel like shopping can be different. And as a part of that, if we can have many customers shop in live and realize that this is really cool, I think we will have done a good job."
「讓人感到驚訝。讓人覺得購物可以是不同的。如果我們能夠讓許多顧客進行直播購物，並讓他們意識到這真的很酷，我想我們會做到很好。」
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U.S. shoppers participated in more than 30,000 live shopping streams on Friday alone. Home goods, fashion and beauty products are among the most popular categories.
僅在星期五，美國的購物者參與了超過30,000個直播購物活動。家居用品、時尚和美容產品是最受歡迎的類別之一。
Canvas Beauty, a seller of hair-care products on TikTok Shop, hit $1 million in sales within two hours of going live on the app, the company said.
Canvas Beauty是一家在TikTok Shop上銷售護髮產品的賣家，該公司表示在應用上線的兩小時內銷售額達到了100萬。
Sellers are joining TikTok Shop as a way to diversify their revenue streams from other sites like Amazon.com, Inc. (NASDAQ:AMZN). CNBC reports that TikTok Shop was a hot topic at a conference for Amazon sellers in October. A session on "how to scale your brand" with TikTok Shop drew a full room of Amazon sellers.
賣家們加入TikTok Shop是爲 divers其他收入來源，如亞馬遜（NASDAQ:AMZN）等網站。CNBC報道，TikTok Shop在十月份的一次亞馬遜賣家會議上成爲熱議話題。一場關於「如何擴展品牌」的會議吸引了滿座的亞馬遜賣家。
"Amazon comes with a ton of competition," e-commerce strategist Rafay MH told the crowd at the conference. "TikTok is the opportunity for free eyeballs and sales."
「亞馬遜面臨着大量競爭，」電子商務戰略家Rafay MH在會議上對人群說道。「抖音是免費的曝光和銷售機會。」
Salesforce estimates that one in five online holiday purchases in the U.S., U.K., Australia, and Canada will be made through online marketplaces like Shein, Temu, TikTok Shop, and AliExpress.
賽富時估計，美國、英國、澳洲和加拿大每五個網上假日購買中就會有一個是在像Shein, Temu, 抖音電商和速賣通這樣的在線市場上完成的。
Potential TikTok Ban: President Joe Biden signed a bill in April that requires parent company ByteDance to sell TikTok by Jan. 19. Without a sale of TikTok, app stores and internet hosting services will be prohibited from offering the app in the U.S.
抖音潛在禁令：總統喬·拜登在四月簽署了一項法案，要求母公司字節跳動於1月19日之前出售抖音。如果不出售抖音，應用商店和互聯網託管服務將被禁止在美國提供該應用。
President-elect Donald Trump has flip-flopped on the issue of a TikTok ban and the future remains uncertain for the app.
當選總統特朗普在抖音禁令的問題上搖擺不定，未來該應用的前景仍不確定。
Creators continue to flock to TikTok and sellers seem to be taking the looming ban of the app in stride.
創作者們繼續湧向抖音，賣家似乎對該應用即將被禁的情況採取了從容態度。
"The sellers here, creators, they're building their livelihoods on TikTok," a TikTok spokesperson told CNBC. "We're going to continue to show up for that. There's a huge opportunity for us."
「這裏的賣家和創作者，他們正在抖音上建立自己的生計，」一位抖音發言人告訴CNBC。「我們將繼續支持他們。這對我們來說是一個巨大的機會。」
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Image: Shutterstock
圖片：shutterstock
