Gamers Now Watch More Than They Play — How Publishers Can Reclaim Lost Revenue: Report
Gamers Now Watch More Than They Play — How Publishers Can Reclaim Lost Revenue: Report
Midia's findings show the growing dominance of video content in the gaming world. About 24% of console and PC players, along with 48% of "in-game buyers," regularly consume game-related content, with the latter group identified as "high-spending gamers." These numbers signal an untapped market within the gaming ecosystem.Gamers are spending more time watching gaming content than actually playing games, according to a new report.
根據一份新報告，玩家觀看arvr遊戲內容的時間比實際玩遊戲的時間更長。
The study, conducted by Midia Research (via GamesIndustry.biz), reveals that gamers average 8.5 hours weekly watching game-related videos on platforms like Alphabet Inc's (NASDAQ:GOOGL)(NASDAQ:GOOG) YouTube and Twitch, compared to 7.4 hours actively gaming.
根據GamesIndustry.biz報道，由Midia Research進行的研究顯示，玩家每週平均花費8.5小時在像alphabet inc的（納斯達克：GOOGL）（納斯達克：GOOG）YouTube和Twitch等平台上觀看與遊戲相關的視頻，而實際遊戲的時間爲7.4小時。
This trend presents a significant revenue opportunity for game publishers, the report suggests.
這一趨勢爲遊戲發行商提供了重要的營業收入機會，報告指出。
The Shift Toward Gaming Video Content
轉向遊戲視頻內容
Midia's findings show the growing dominance of video content in the gaming world. About 24% of console and PC players, along with 48% of "in-game buyers," regularly consume game-related content, with the latter group identified as "high-spending gamers." These numbers signal an untapped market within the gaming ecosystem.
Midia的調查結果顯示視頻內容在遊戲世界中的不斷增長。大約24%的主機和電腦玩家以及48%的「遊戲內購買者」定期消費與遊戲相關的內容，後者被認定爲「高消費玩家」。這些數字表明瞭遊戲生態系統中一個未開發的市場。
According to Midia, game publishers are losing potential revenue to third-party platforms, particularly in advertising. This loss is significant at a time when the gaming industry faces challenges to sustain growth.
據Midia稱，遊戲發行商正將潛在的營業收入流失給第三方平台，尤其是在廣告方面。在遊戲行業面臨維持增長挑戰的時候，這種損失具有重要意義。
Reclaiming Engagement and Revenue
重振參與度和營業收入
"It's time for game publishers to think about in-game video as something beyond marketing alone," said Rhys Elliott, games analyst at Midia Research.
「遊戲發行商現在應該將遊戲內視頻視爲超越僅僅營銷的東西，」Midia Research的遊戲分析師Rhys Elliott表示。
"By reclaiming video engagement, publishers have the potential to unlock new revenue streams, like advertising and drive growth," he added.
"通過重新獲取視頻參與度，出版商有潛力開啓新的營業收入來源，如廣告和推動增長，" 他補充道。
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Photo: Shutterstock.
照片：shutterstock。
