Zhu Huarong From Changan Automobile and Dong Yuhui Engage in an Insightful Ideological Clash, Deciphering the Chinese Approach to NEV Innovation
Zhu Huarong From Changan Automobile and Dong Yuhui Engage in an Insightful Ideological Clash, Deciphering the Chinese Approach to NEV Innovation
CHONGQING, China, Dec. 11, 2024 /PRNewswire/ -- On December 10, 2024, cultural live streamer Dong Yuhui visited the Global R&D Center of Chongqing Changan Automobile for a cultural dialogue with Chairman Zhu Huarong, themed "Innovating Forward, Journey with Changan".
重慶，中國，2024年12月11日 /PRNewswire/ -- 2024年12月10日，文化直播主播董宇輝造訪長安B全球研發中心，與董事長朱華榮進行以「創新向前，與你長安同行」爲主題的文化對話。
The two delved into Changan Automobile's history, including its three relocations and business ventures, as well as its strategic considerations for digital and intellectual transformation and brand layout. They also decrypted the innovative gene within Changan and unveiled its latest NEVO masterpiece, codenamed C798.
雙方深入探討了長安汽車的歷史，包括其三次搬遷和業務創業，以及其數字化、智能化轉型和品牌佈局的戰略考量。他們還解密了長安的創新基因，並揭示了其最新的NEVO傑作，代號C798。
Changan Automobile embodies the spirit of embracing innovation and daring to shoulder responsibilities, fulfilling its patriotic and entrepreneurial missions, and that is precisely how Changan, with a century-long history, has remained youthful and vibrant.
長安汽車體現了擁抱創新與敢於承擔責任的精神，履行其愛國和創業的使命，這正是長安擁有百年曆史仍保持年輕和生機的原因。
Stepping Out of the Comfort Zone: Leading Digital Transformation with Innovation
走出舒適區：以創新引領數字化轉型
To adapt to new energy, intelligence, and globalization, Changan has initiated its third business venture, the Innovation & Entrepreneurship Program, holding the mindset of starting from scratch and striving to become a world-class automobile brand.
爲了適應新能母基、智能化和全球化，長安啓動了第三個業務，即創新與創業公司計劃，秉持從頭開始、爭取成爲世界級汽車品牌的心態。
In the realm of new energy, Changan, driven by its "Mission of Shangri-La," has made significant breakthroughs in key EV technologies, providing comprehensive power solutions. In intelligence, Changan has implemented the "Dubhe Plan" for an evolving, interactive driving experience. In design, it combines traditional elements with modern art, exhibiting cultural confidence.
在新能母基領域，長安在「香格里拉使命」的驅動下，在關鍵電動汽車技術上取得了重大突破，提供全面的動力解決方案。在智能化方面，長安實施了「鬥牛星計劃」，爲不斷髮展的互動駕駛體驗提供支持。在設計上，長安將傳統元素與現代藝術相結合，展現文化自信。
User-Centric Method: Demand-Oriented, three Brands for Positive Transformations
以用戶爲中心的方法：需求導向，三大品牌助力積極轉型
Dong Yuhui posed an inquiry about Changan's user-centric methodology. Zhu Huarong emphasized that prioritizing users is Changan's top priority, integrated into its entire supply chain.
董宇輝詢問了長安的以用戶爲中心的方法論。朱華榮強調，優先考慮用戶是長安的首要任務，融入了其整個供應鏈。
To meet diverse demands, Changan has three EV brands: Changan NEVO, Deepal, and AVATR. NEVO focuses on new mainstream family users with four models, including the latest A07 with long range, fast charging, and enhanced safety. The C798 by NEVO boasts a dynamic exterior and advanced autonomous driving capabilities, marking a transition from 1.0 to 2.0.
爲滿足多樣化需求，長安擁有三個電動車品牌：長安NEVO、Deepal和AVATR。NEVO專注於新主流家庭用戶，提供四款車型，包括最新的A07，具備長區間、快速充電和增強安全性。NEVO的C798擁有動感外觀和先進的自動駕駛能力，標誌着從1.0到2.0的轉變。
Brand Going Overseas: Changan Automobile Enhances Global Presence
品牌走向境外：長安汽車增強全球影響力
With the proposition of "Vast Ocean Plan", Changan Automobile's overseas markets have improved, establishing a global R&D layout in six countries and ten locations.
憑藉「遼闊海洋計劃」這一提案，長安汽車的境外市場得到了改善，在六個國家和十個地點建立了全球研發佈局。
Zhu Huarong stressed shifting focus from "product exports" to "globalization of the value chain" for Chinese brands overseas. Changan Automobile pursues innovation, aiming to be an intelligent companion for users with technology equalization, contributing expertise to enhance travel experiences and foster a new life with intelligent, digital automobiles.
朱華榮強調要將重點從「產品出口」轉向「中國品牌的全球價值鏈」，長安汽車致力於創新，旨在成爲用戶的智能伴侶，通過科技平衡，貢獻專業知識，提升出行體驗，並通過智能數字汽車培育新生活。
SOURCE Changan Automobile
來源 長安汽車
