Earnest Analytics Launches Psychographic, Demographic, and Spending-based Customer Groups
Earnest Analytics Launches Psychographic, Demographic, and Spending-based Customer Groups
Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics. The Earnest team plans to add more distinct Customer Groups in the coming months.NEW YORK, Dec. 12, 2024 /PRNewswire/ -- Earnest Analytics, the leading data analytics firm for investors, companies, and consulting firms, has launched new customer segments powered by Orion transaction data.
紐約，2024年12月12日 /美通社/ -- Earnest Analytics，領先的數據分析公司，爲投資者、企業和諮詢公司提供服務，推出了新的客戶細分，基於 Orion交易數據.
The new Earnest Analytics Customer Groups go beyond traditional demographic attributes to allow deeper analyses into consumer spending behavior. Clients will be able to track spending, compare loyalty, see wallet share, and monitor macroeconomic impact by specific cohort.
新的Earnest Analytics客戶群體超越了傳統的人口統計屬性，允許對消費支出行爲進行更深入的分析。客戶將能夠追蹤支出，比較忠誠度，查看錢包份額，並按特定群體監測宏觀經濟影響。
Customer Groups go beyond traditional demographic attributes to allow deeper analyses into consumer spending behavior.
客戶群體超越了傳統的人口統計屬性，允許對消費支出行爲進行更深入的分析。
Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics. The Earnest team plans to add more distinct Customer Groups in the coming months.
Earnest Analytics客戶群體將以五個獨特的分類啓動，這些分類結合了消費模式、家庭人口統計和心理特徵。Earnest團隊計劃在未來幾個月內增加更多獨特的客戶群體。
"Customer Groups elevate the insights available in our Orion dataset, offering a deeper understanding of panelists," said Natalie Beden, Product Manager at Earnest Analytics. "These attributes empower clients to pinpoint performance drivers for companies, while providing marketing teams with actionable insights to target the right demographics effectively."
"客戶群組提升了我們Orion數據集中可用的洞察，提供了對調查員的更深入理解，"Earnest Analytics的產品經理Natalie Beden說道。"這些屬性使客戶能夠確切了解公司的績效驅動因素，同時爲營銷團隊提供可行的洞察，有效地針對目標人群。"
Customer Groups are now available to Orion clients via BigQuery, Snowflake, and S3.
客戶群組現在可以通過BigQuery、Snowflake和S3向Orion客戶提供。
See Student Loan Payer Customer Group in action here.
在這裏查看學生貸款支付者客戶群組的實際應用。
For more information on Earnest Analytics or to schedule a demo, visit:
有關Earnest Analytics的更多信息或安排演示，請訪問：
About Earnest Analytics
Founded in 2012, Earnest Analytics measures the consumer and healthcare economies with real-time data, providing actionable insights for institutional investors, companies, consultants, and government agencies. Our structured datasets provide clear, correlated signals, with tools for deep fundamental analytics on Consumer Spend, Retail Pricing, CPG, and Healthcare Claims. Earnest Analytics enables companies to deeply understand consumer habits and national health trends. For more information visit .
關於Earnest Analytics
成立於2012年，Earnest Analytics通過實時數據衡量消費和醫療經濟，爲機構投資者、公司、顧問和政府機構提供可行的洞察。我們的結構化數據集提供清晰且相關的信號，以及用於深入基礎分析的工具，涵蓋消費支出、零售定價、消費品和醫療索賠。Earnest Analytics使公司能夠深入了解消費者習慣和國家健康趨勢。有關更多信息，請訪問 .
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SOURCE Earnest Analytics
來源：Earnest Analytics