John Ashworth Returns to Lead Ashworth Golf Company
John Ashworth Returns to Lead Ashworth Golf Company
An unexpected opportunity furthered Ashworth's journey into the golf industry when he began caddying for his childhood friend, Founder Returns as Creative Director to Shape the Future of the Brand
創始人重返創意總監職位，塑造品牌未來
LA QUINTA, Calif., Dec. 12, 2024 /PRNewswire/ -- Ashworth Golf Company, a leading brand in golf apparel, is thrilled to announce the return of its founder, John Ashworth, as Creative Director.
加利福尼亞州拉金塔，2024年12月12日 /美通社/ -- 阿什沃斯高爾夫公司作爲高爾夫服飾領域的領先品牌，該公司欣然宣佈其創始人約翰·阿什沃斯重返創意總監職位。
A California native and third-generation avid golfer, Ashworth's passion for the game began early. He honed his skills on the golf course and played college golf at the University of Arizona, earning a Bachelor of Science in Agronomy.
阿什沃斯是加州本地人，第三代狂熱高爾夫愛好者，他對這項運動的熱情始於早期。他在高爾夫球場上磨練技能，並在亞利桑那大學打大學高爾夫，獲得了農學理學士學位。
An unexpected opportunity furthered Ashworth's journey into the golf industry when he began caddying for his childhood friend, Mark Wiebe, on the 1984 PGA Tour. This experience exposed him to the world of professional golf and, more importantly, it revealed the glaring gap in stylish, functional golf apparel.
一個意想不到的機會推動了阿什沃斯進入高爾夫行業的旅程，1984年他開始爲兒時的朋友馬克·維比擔任球童。這段經歷讓他接觸到了職業高爾夫的世界，更重要的是，它揭示了時尚、實用的高爾夫服裝的明顯缺口。
In 1987, Ashworth founded his eponymous brand, setting out to bring a more modern, casual look to the course. With a focus on clean, laid-back style and athletic performance, Ashworth's designs quickly gained popularity among top PGA Tour players, including Fred Couples, John Cook and Ernie Els. Couples' iconic 1992 Masters victory, sporting Ashworth apparel, solidified the brand's position as a leader in golf attire.
1987年，阿什沃斯創立了以自己名字命名的品牌，旨在爲球場帶來更現代、休閒的外觀。憑藉對乾淨、悠閒風格和運動表現的關注，阿什沃斯的設計迅速在頂級PGA巡迴賽選手中獲得了人氣，包括弗雷德·庫普爾斯、約翰·庫克和埃爾尼·埃爾斯。庫普爾斯在1992年大師賽的標誌性勝利，這位身着阿什沃斯服裝的選手，鞏固了品牌在高爾夫服飾領域的領先地位。
Ashworth's style became synonymous with a new era in golf fashion, blending California cool with athletic functionality. After stepping away from the brand in 1997, Ashworth pursued other ventures rooted in his passion for golf and community.
阿什沃斯的風格與高爾夫時尚的新紀元融爲一體，融合了加州的時尚與運動的功能性。在1997年離開品牌後，阿什沃斯追求與他對高爾夫和社區熱情相根植的其他事業。
"I always had a feeling that at some point, when the timing was right, I'd be back, and now here we go. We'll continue to innovate, push the boundaries and create great clothing for the golf community. I'm looking forward to sharing my experience and passion with a new generation of golfers," said Ashworth.
阿什沃斯說：「我一直感覺在某個時刻，當時機合適時，我會回來，現在我們來了。我們將繼續創新，推送界限，爲高爾夫社區創造出色的品牌服飾。我期待與新一代高爾夫球手分享我的經驗和熱情。」
Now, Ashworth returns to Ashworth Golf, bringing with him a renewed commitment to authenticity and innovation. His return signifies a new era for the brand as he continues to shape the future of golf apparel.
現在，阿什沃斯重返阿什沃斯高爾夫，帶來了對真實性和創新的新承諾。他的回歸標誌着品牌的新紀元，他將繼續塑造高爾夫服裝的未來。
Explore and learn more at ashworth-golf.com.
探索並在課堂上了解更多信息， ashworth-golf.com.
ABOUT ASHWORTH GOLF COMPANY
Ashworth Golf Company is a renowned brand dedicated to providing premium golf apparel that blends performance, style, and comfort. Since its inception, Ashworth has been committed to designing products that meet the needs of golfers, both on and off the course. With a focus on quality craftsmanship and timeless designs, Ashworth Golf has established itself as a trusted name in the golf industry.
關於阿什沃斯高爾夫公司
阿什沃斯高爾夫 該公司是一家知名品牌，致力於提供高品質的高爾夫服飾，兼具性能、風格和舒適性。自成立以來，Ashworth始終致力於設計滿足高爾夫球手需求的產品，無論是在球場內外。憑藉對質量工藝和天時資源設計的關注，Ashworth Golf已經確立了自己在高爾夫行業板塊的可信賴地位。
SOURCE Ashworth Golf Company
來源 Ashworth Golf 公司
