Celsius' 'Better-For-You' Edge Could Unlock Equity Upside, Says JP Morgan Analyst
Celsius' 'Better-For-You' Edge Could Unlock Equity Upside, Says JP Morgan Analyst
JP Morgan analyst Andrea Teixeira initiated coverage on Celsius Holdings, Inc. (NASDAQ:CELH) with an Overweight rating and a price forecast of $37.
摩根大通分析師安德里亞·特謝拉開始覆蓋Celsius Holdings, Inc. (納斯達克:CELH)，給予增持評級，價格預測爲37美元。
Celsius Holdings ranks as the 3rd largest energy drink brand in the U.S., aligning with key consumer trends like health, wellness, and zero sugar. Despite a slowdown in the U.S. energy drink market, Teixeira sees the company's strong growth prospects in these sectors will continue to drive top-tier growth.
Celsius Holdings在美國的能源飲料品牌中排名第三，符合健康、健康和零糖等重要消費趨勢。儘管美國能源飲料市場出現放緩，但特謝拉認爲公司在這些領域的強勁增長前景將繼續推動頂級增長。
According to the analyst, Celsius stands out in the energy drink market with broader appeal, attracting higher-income and female consumers. Its premium, 'better-for-you' positioning and fruit-forward flavors make it more accessible to younger, white-collar workers, in contrast to brands like Monster Beverage Corporation (NASDAQ:MNST) or Red Bull.
根據分析師的說法，Celsius在能源飲料市場中脫穎而出，吸引了高收入和女性消費者。其高端的「更健康」定位和果味濃郁的口味使其更容易被年輕的白領工人接受，這與怪物飲料公司（納斯達克:MNST）或紅牛等品牌形成對比。
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The Vibe line, with bolder flavors, adds to its unique appeal. Unlike other emerging brands that faded, Celsius maintains staying power due to its distinct identity and differentiation, Teixeira writes.
Vibe系列憑藉更大膽的口味，進一步增強了其獨特吸引力。與其他逐漸消失的新興品牌不同，Celsius因其獨特的身份和差異化而保持了持久性，特謝拉寫道。
Long-term, Celsius is positioned to benefit from key consumer trends, driving market share gains both in the U.S. and internationally.
從長遠來看，Celsius有望受益於關鍵的消費趨勢，在美國和國際市場上推動市場份額的增長。
As the category recovers and consumers increasingly choose functional beverages, Celsius' valuation discount may narrow compared to other fast-growing consumer brands.
隨着該類別的復甦，消費者越來越傾向於選擇功能性飲料，Celsius的估值折扣可能會相對其他快速增長的消費品牌縮小。
The analyst suggests that Celsius' current 10% share of the U.S. market could see a 10-29% increase in equity value, assuming Monster's U.S. market share drives 60-70% of its valuation.
分析師建議，Celsius目前在美國市場的10%份額可能會看到股權價值增加10-29%，假設怪物在美國市場的份額驅動其60-70%的估值。
This estimate, however, doesn't account for further market share growth, international expansion, entry into new categories, or margin improvements, Teixeira adds.
然而，Teixeira補充說，這一估計並未考慮進一步的市場份額增長、國際擴張、新類別的進入或利潤率改善。
The analyst projects the company to report adjusted earnings per share of $0.70 in FY24 and $0.96 in FY25.
分析師預測該公司在2024財年調整後的每股收益爲0.70美元，在2025財年爲0.96美元。
Price Action: CELH shares are trading higher by 5.38% to $31.36 at last check Thursday.
價格走勢：Celsius Holdings的股票在週四最後檢查時上漲了5.38%，至31.36美元。
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圖片來自shutterstock。
