YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years
YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years
Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) subsidiary Google's video streaming platform YouTube is pushing forward with a significant price increase, raising its base TV subscription plan from $72.99 to $82.99 per month, effective immediately for new customers and Jan. 13, 2025, for existing subscribers.
Alphabet Inc.（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）子公司谷歌的視頻流媒體平台YouTube正在推動大幅提價，將其基礎電視訂閱計劃從每月72.99美元上調至82.99美元，立即對新客戶生效，2025年1月13日對現有訂閱者生效。
What Happened: The streaming service attributes the 14% price hike to the "rising cost of content," marking another substantial increase in its pricing strategy. Since March 2018, YouTube TV has more than doubled its monthly rate, escalating from $40 to $83 in just under six years.
發生了什麼：該流媒體服務將價格上漲14％歸因於 「內容成本上漲」，這標誌着其定價策略的又一次大幅上漲。自2018年3月以來，YouTube電視的月費翻了一番多，在不到六年的時間裏從40美元上漲到83美元。
"We don't make these decisions lightly," the YouTube TV team acknowledged in a statement on X, emphasizing their commitment to delivering comprehensive entertainment options. The service offers more than 100 channels, unlimited cloud DVR storage, up to six account profiles, and three simultaneous streaming capabilities.
YouTube電視團隊在關於X的聲明中承認：「我們不會輕易做出這些決定，」 他們強調了他們對提供全面娛樂選擇的承諾。該服務提供超過100個頻道，無限的雲DVR存儲，多達六個帳戶配置文件和三個同步流媒體功能。
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A message for our members: we have always worked to offer the content you love, with features to enjoy the best of live TV. To keep up with rising content costs, we're updating our monthly price to $82.99/mo. (1/3)
— YouTube TV (@YouTubeTV) December 12, 2024
向我們的會員傳達信息：我們一直致力於提供您喜愛的內容，並提供盡情享受電視直播的精彩功能。爲了跟上內容成本的上漲，我們將每月價格更新爲82.99美元/月。（1/3）
— YouTube 電視 (@YouTubeTV) 2024 年 12 月 12 日
Why It Matters: This latest price adjustment follows the service's March 2023 increase from $64.99 to $72.99, signaling a trend of continuous value reassessment in the competitive streaming market.
爲何重要：最新的價格調整是在該服務於2023年3月從64.99美元上調至72.99美元之後進行的，這表明競爭激烈的流媒體市場呈現持續價值重新評估的趨勢。
The move comes as streaming platforms like Netflix Inc. and YouTube navigate complex content acquisition and pricing landscapes.
此舉是在Netflix公司和YouTube等流媒體平台駕馭複雜的內容收購和定價格局之際採取的。
YouTube dominated election day livestream coverage in the 2024 U.S. presidential election, capturing over 80% of total watch time across platforms. Streams Charts reported nearly 84 million hours of election-related watch time, significantly surpassing the September debates' viewership.
YouTube在2024年美國總統大選的選舉日直播報道中佔據了主導地位，佔據了跨平台總觀看時間的80％以上。Streams Charts報告了近8400萬小時的選舉相關觀看時間，大大超過了9月辯論的收視率。
The video platform Google acquired for $1.65 billion in 2006, has generated $50 billion in combined advertising and subscription revenue over the past four quarters, marking a milestone in its evolution from a user-generated content site to a major streaming player.
谷歌在2006年以16.5億美元的價格收購的視頻平台在過去四個季度中共創造了500億美元的廣告和訂閱收入，這標誌着其從用戶生成內容網站發展成爲主要流媒體公司的里程碑。
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors
免責聲明：該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審查和發佈
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照片來源：Shutterstock
