Apple Inc. (NASDAQ:AAPL) is reportedly planning to launch foldable iPhones and ultralight devices by 2026.
What Happened: Apple is reportedly working on a thinner iPhone model, expected to be more affordable than the Pro versions.
This device will feature a simplified camera system to cut costs, reported The Wall Street Journal on Sunday, citing people familiar with the matter.
The tech giant is also developing two foldable devices: a larger one that unfolds to a 19-inch screen, and a smaller foldable iPhone, the sources noted.
Challenges in hinge and display cover technology have delayed these foldable designs, but Apple is pushing for a 2026 release.
While Apple initially planned to launch the larger foldable device first to assess market reception, it now seems that the foldable iPhone will likely debut earlier.
Executives are targeting a 2026 release for the foldable iPhone, though an additional year may be required to resolve ongoing technical issues, the report noted, citing sources.
Meanwhile, the ultrathin iPhone is expected to cater to consumers who prioritize a sleek design over some of the advanced features found in the Pro models.
Analyst Jeff Pu from Haitong International Securities noted that current foldable phones do not meet Apple's standards for thinness, lightness, and energy efficiency.
Apple did not immediately respond to Benzinga's request for comments.
Why It Matters: This move aims to boost consumer interest amid stagnant smartphone sales. Apple's iPhone business, which contributes significantly to its revenue, has seen minimal growth. The company is seeking new ways to accelerate growth.
Earlier in August, it was reported that Apple is working on a thinner version of the iPhone 17, dubbed the "Air," which could potentially reignite consumer interest in its flagship product. The device could be a significant redesign akin to the iPhone X.
Apple's smartphone sales saw a slight 0.3% decline year-over-year in the third quarter, yet demand for the iPhone 16 series remained steady compared to previous models, according to an IDC report. This performance enabled Apple to regain the second spot in China's smartphone market, securing a 15.6% share.
In October, Apple reported fiscal fourth-quarter revenue of $94.9 billion, surpassing analyst projections of $94.56 billion. iPhone sales contributed $46.22 billion, up from $43.8 billion in the same period last year.
On Sunday, Mark Gurman in his latest installment of the weekly "Power On" newsletter reported that Apple is exploring the tablet market with a potential 18.8-inch foldable iPad by 2028.
This device is expected to offer a seamless experience, similar to using two iPad Pros side-by-side, and may incorporate features from both Macs and iPads.
Price Action: Apple's stock edged up 0.069% on Friday, finishing the day at $248.13. Year-to-date, the company's shares have increased by 33.66%.
The latest price targets from Morgan Stanley, Needham, and Wedbush suggest an average target of $277.67, indicating a potential upside of 11.96%, according to Benzinga Pro data.
據報道,蘋果公司(納斯達克股票代碼:AAPL)計劃在2026年之前推出可摺疊的iPhone和超輕設備。
發生了什麼:據報道,蘋果正在開發一款更薄的iPhone機型,預計將比Pro版本更實惠。
《華爾街日報》週日援引知情人士的話報道,該設備將採用簡化的攝像系統以削減成本。
消息人士稱,這家科技巨頭還在開發兩款可摺疊設備:一款可展開成19英寸屏幕的較大設備,以及一款較小的可摺疊iPhone。
鉸鏈和顯示屏蓋技術面臨的挑戰推遲了這些可摺疊的設計,但蘋果正在推動2026年發佈。
儘管蘋果最初計劃首先推出更大的可摺疊設備以評估市場的接受度,但現在看來可摺疊iPhone可能會更早亮相。
報告援引消息人士的話指出,高管們的目標是在2026年發佈可摺疊iPhone,儘管可能還需要一年的時間才能解決持續的技術問題。
同時,預計超薄iPhone將迎合那些優先考慮時尚設計而不是Pro機型中某些高級功能的消費者。
海通國際證券的分析師Jeff Pu指出,目前的可摺疊手機不符合蘋果的輕薄、輕和能效標準。
蘋果沒有立即回應本辛加的置評請求。
爲何重要:此舉旨在在智能手機銷售停滯的情況下提振消費者的興趣。蘋果的iPhone業務爲其收入做出了重大貢獻,但增長微乎其微。該公司正在尋找加速增長的新方法。
8月初,有報道稱,蘋果正在開發iPhone 17的更薄版本,名爲 「Air」,這可能會重新激發消費者對其旗艦產品的興趣。該設備可能是一次重大的重新設計,類似於iPhone X。
根據IDC的一份報告,蘋果的智能手機銷量在第三季度同比略有下降0.3%,但與以前的機型相比,對iPhone 16系列的需求保持穩定。這一表現使蘋果重新獲得了中國智能手機市場的第二位,獲得了15.6%的份額。
10月,蘋果公佈的第四財季收入爲949億美元,超過了分析師預期的945.6億美元。iPhone的銷售額貢獻了462.2億美元,高於去年同期的438億美元。
週日,馬克·古爾曼在最新一期的每週一期 「Power On」 時事通訊中報道說,蘋果正在探索平板電腦市場,到2028年可能推出18.8英寸的可摺疊iPad。
預計該設備將提供無縫體驗,類似於並排使用兩臺iPad Pro的功能,並且可能包含Mac和iPad的功能。
價格走勢:蘋果股價週五小幅上漲0.069%,收於248.13美元。今年迄今爲止,該公司的股價上漲了33.66%。
根據Benzinga Pro的數據,摩根士丹利、尼德姆和韋德布什的最新目標股價表明,平均目標股價爲277.67美元,潛在上漲幅度爲11.96%。