Magnite Launches Audience Activation Solution In India And Southeast Asia To Redefine Ad Targeting
Magnite Launches Audience Activation Solution In India And Southeast Asia To Redefine Ad Targeting
Magnite在印度和東南亞洲推出受衆激活解決方案，以重新定義廣告定位。
"It's essential for us to be able to create value from the vast amount of data at our disposal so that we can both enable precise targeting for advertisers while also enhancing the user experience we provide," said Dinesh Joshi, Vice President, Product Monetisation & Analytics, NDTV. "Leveraging Magnite Audiences is helping us tap into new revenue streams and increase the attractiveness of our ad offerings, while bringing more personalisation to our readers and viewers."
NDTV產品盈利與分析副總裁迪內什·喬希表示：「能夠從我們掌握的大量數據中創造價值對我們來說至關重要，這樣我們既能精確定位廣告商，又能增強我們提供的用戶體驗。」「利用Magnite Audiences可以幫助我們開拓新的收入來源，提高廣告產品的吸引力，同時爲我們的讀者和觀衆帶來更多的個性化體驗。」