PUC Berhad announced the revised proposed acquisition of Alevate Solutions Sdn. Bhd.  for a total consideration of RM100 million together with an implementation of a Share Issuance Scheme ("SIS"). The acquisition it said will be settled through the issuance of 800.0 million new ordinary shares in PUC at RM0.125 per share.

Established in 2016, Alevate Solutions is a digital marketing solutions provider with a focus on business consultancy and growth strategies, primarily targeting Small and Medium Enterprises ("SMEs"). Its core offerings are designed to drive marketing effectiveness, enhance customer engagement, and optimise business operations. With a strong presence in the food and beverage ("F&B") and retail sectors, Alevate Solutions delivers tailored marketing solutions that enable businesses to boost customer interactions, achieve operational efficiency, and unlock new growth opportunities.

The group said the proposed acquisition will enhance its existing digital marketing capabilities, creating synergies that are expected to provide a comprehensive, integrated approach for the Group's clients across various sectors.

PUC believes the acquisition would bring a minimum audited profit after tax of RM12.5 million for the 24 months from 1 January 2025 to 31 December 2026. This guarantee is expected to positive impact by bolstering the Group's financial performance and reinforcing its revenue base.

Mr. Cheong Chia Chou, Group Managing Director and Chief Executive Officer of PUC commented, "The acquisition of Alevate Solutions represents an exciting step forward in PUC's strategy to strengthen our digital marketing and business consultancy capabilities. With the profit guarantee in place, we are confident that this acquisition will not only bolster our financial performance but also unlock new synergies that will enhance our service offerings and create long-term value for our stakeholders."