Nike's Earnings Loom With Bearish Signals: Will The Swoosh Bounce Back?
Nike's Earnings Loom With Bearish Signals: Will The Swoosh Bounce Back?
Shares have gapped down after earnings in four consecutive reports, including October, when the company missed revenue expectations and withdrew its full-year guidance. Nike Inc (NYSE:NKE) will be reporting its second-quarter earnings on Thursday. Wall Street expects 64 cents in EPS and $12.13 billion in revenues as the company reports after market hours.
耐克公司（紐約證券交易所代碼：NKE）將於週四公佈其第二季度業績。華爾街預計每股收益爲64美分，收入爲121.3億美元，收入爲121.3億美元。
The stock is down 37.30% over the past year, 19.54% over the past six months.
該股在過去一年中下跌了37.30％，在過去六個月中下跌了19.54％。
Nike Facing Slowing Growth, Stock Slipping
耐克面臨增長放緩，股票下滑
Nike has faced consistent challenges in recent quarters, with growth slowing and stock performance reflecting the headwinds.
耐克在最近幾個季度一直面臨挑戰，增長放緩，股票表現反映了不利因素。
Shares have gapped down after earnings in four consecutive reports, including October, when the company missed revenue expectations and withdrew its full-year guidance.
在連續四份報告公佈業績後，股價出現跳水，其中包括10月，當時該公司未達到收入預期，撤回了全年預期。
Weakness in North America and China, coupled with a 15% drop in digital sales and a 13% decline in direct-to-consumer sales, has weighed heavily on results. Nike's strategic pivot to prioritize direct sales over wholesale channels like Foot Locker Inc (NYSE:FL) and DSW has yet to deliver the desired rebound, leaving investors cautious ahead of its upcoming earnings release.
北美和中國的疲軟，加上數字銷售下降15％，直接面向消費者的銷售下降13％，嚴重影響了業績。耐克的戰略重點是優先考慮直銷而不是Foot Locker Inc（紐約證券交易所代碼：FL）和DSW等批發渠道，但尚未實現預期的反彈，這使投資者在即將發佈的業績之前持謹慎態度。
Let's look at what the charts indicate for Nike stock and how the stock currently maps against Wall Street estimates.
讓我們來看看耐克股票的走勢圖，以及該股目前與華爾街的估計相比如何。
Read Also: Nike Q2 Earnings Preview: Analyst Says Athletic Brand Early In 'Turnaround Journey' With New CEO
另請閱讀：耐克第二季度業績預覽：分析師表示，運動品牌在新任首席執行官的 「轉型之旅」 初期
Nike Stock Chart Bearish Ahead Of Q2 Earnings
耐克股價走勢在第二季度業績前看跌
Nike's technical indicators paint a bearish picture ahead of its earnings release.
耐克的技術指標在業績發佈之前描繪了一幅悲觀的畫面。
Chart created using Benzinga Pro
使用 Benzinga Pro 創建的圖表
The stock is trading below its eight-day, 20-day and 50-day exponential moving averages, signaling strong bearish momentum and sustained selling pressure. With Nike stock at $76.90, below the eight-day simple moving average (SMA) of $77.57, 20-day SMA of $77.69, 50-day SMA of $78.35 and 200-day SMA of $84.77, the trend points to potential for further downside.
該股的交易價格低於其八天、20天和50天指數移動平均線，這表明強勁的看跌勢頭和持續的拋售壓力。耐克股價爲76.90美元，低於77.57美元的八天簡單移動平均線（SMA）、77.69美元的20天均線、78.35美元的50天均線和84.77美元的200天均線，該趨勢表明有可能進一步下跌。
The moving average convergence/divergence (MACD) indicator at a negative 0.12 confirms a bearish signal, while the relative strength index (RSI) at 46.09 suggests the stock is approaching oversold territory but remains neutral for now.
移動平均線趨同/發散（MACD）指標爲負0.12，證實了看跌信號，而相對強弱指數（RSI）爲46.09，表明該股已接近超賣區間，但目前仍保持中性。
Nike Analysts See 17% Upside
耐克分析師預計上漲17％
Ratings & Consensus Estimates: The consensus analyst rating on Nike stock stands at an Outperform currently with a price target of $94.10. The latest analyst ratings from Wells Fargo, Evercore ISI Group and Deutsche Bank suggest an average price target of $90.33 for Nike stock, implying a 17% upside potential.
評級和共識估計：分析師對耐克股票的共識評級目前爲跑贏大盤，目標股價爲94.10美元。富國銀行、Evercore ISI集團和德意志銀行的最新分析師評級顯示，耐克股票的平均目標股價爲90.33美元，這意味着上漲潛力爲17％。
NKE Price Action: Nike stock is down 0.065% at $76.85 at publication on Thursday.
NKE價格走勢：耐克股價在週四公佈時下跌0.065％，至76.85美元。
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Photo: Pixfly on Shutterstock
照片：Shutterstock 上的 Pixfly