Nike's New CEO Blames Promotions For Declining Profits, Says Turnaround Efforts May Hurt As Company Moves To Clear Excess Inventory: 'We Lost Our Obsession With Sport'
Nike's New CEO Blames Promotions For Declining Profits, Says Turnaround Efforts May Hurt As Company Moves To Clear Excess Inventory: 'We Lost Our Obsession With Sport'
耐克的新任CEO將利潤下滑歸咎於促銷，表示公司爲了清理過剩庫存而進行的轉型努力可能會帶來傷害：『我們失去了對運動的執着』
After Nike(NKE.US) delivered its second-quarter earnings beating analyst estimates, its new CEO Elliott Hill rebuked his predecessor's strategies and said that the athletic footwear and apparel brand was not maximizing its strengths.
在 耐克(NKE.US) 公佈了第二季度的營業收入超出分析師預期後，新的首席執行官艾略特·希爾（Elliott Hill）批評了他前任的策略，並表示這家運動鞋類和服裝品牌沒有充分發揮其優勢。
What Happened: Nike reported second-quarter revenue of $12.35 billion, beating analyst estimates of $12.13 billion. The company reported second-quarter earnings of 78 cents per share, beating analyst estimates of 65 cents per share.
發生了什麼：耐克報告第二季度營業收入爲123.5億，超出分析師預期的121.3億。該公司報告第二季度每股收益爲78美分，超出分析師預期的65美分每股。
Hill started at the company as an intern in the 1980s and left Nike in 2020. John Donahoe, was his predecessor before he joined Nike again as its CEO in October.
希爾在1980年代作爲實習生入職，2020年離開耐克。約翰·多納霍在他再次成爲耐克首席執行官之前是他的前任。
Nike Direct revenues were...
耐克直接...
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