European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept
European Debut: MINISO Unveils Its Innovative 'MINISO LAND' - A Pioneering IP-scenerio Retail Concept
歐洲首秀：名創優品發佈其創新的'MINISO LAND' - 一種開創性的知識產權場景零售概念
MADRID, Dec. 24, 2024 /PRNewswire/ -- On December 20, the global lifestyle brand MINISO launched its largest store in Spain, which is also the first MINISO LAND store in Europe. This new flagship store in Madrid brings the brand's IP collaborations to life in an immersive and playful setting, offering MINISO's new "IP theme park-style" shopping experience to Europe for the first time.
馬德里，2024年12月24日 /PRNewswire/ -- 在12月20日，全球生活方式品牌名創優品在西班牙推出了其最大的門店，這也是名創優品在歐洲的首家名創優品樂園店。這家位於馬德里的新旗艦店將品牌的IP合作以沉浸式和有趣的方式呈現，爲歐洲首次提供名創優品的新"IP主題公園風格"購物體驗。