BOSTON, Jan. 2, 2025 /PRNewswire/ -- Forward Financing, a national provider of revenue-based financing to small businesses, welcomes its new President and Chief Executive Officer, Jason Mullins. Mullins brings over twenty years of financial services experience, including six years as the CEO of a consumer lending business. With a proven track record of driving results and innovation, Mullins will lead Forward through its next stage of growth and transformation. As part of this transition, Forward's co-founder and former CEO, Justin Bakes, has assumed the role of Executive Chairman. In this new position, Bakes will continue to provide strategic guidance as Forward advances its mission.

"I am truly honored to take on the role of CEO and lead an organization with such a meaningful mission," said Mullins. "With the talented team at Forward, I am confident that together we will guide the company through its next chapter of growth, expanding our impact and providing even more small businesses with the capital they need to achieve their full potential."

Previously, Mullins served as President and CEO of goeasy Ltd., a leading non-prime consumer lender in Canada. During his leadership, Mullins was recognized for his strategic vision and drive to scale the business. The Forward team embraces this leadership transition milestone as a new era of potential for the company, its partners, and its small business customers.

About Forward Financing
Forward Financing is a financial technology company headquartered in Boston, Massachusetts with an operational hub in Santiago, Dominican Republic that provides fast, flexible capital to US small businesses that have been long underserved by traditional financing options. By simplifying the requirements, streamlining the process, and using advanced proprietary technology, Forward is often able to deliver approvals within hours and funds that same day — giving more businesses the financial opportunity they need to thrive. Plus, with their dedicated teams and award-winning service, customers get personalized support when they need it most.

Since 2012, Forward has expanded access to capital by providing over $3 billion in funding to more than 65,000 small businesses. The company is A+ rated by the Better Business Bureau with an Excellent / 4.7 stars rating on Trustpilot.com. Forward is also recognized as a Best Place to Work by Built In Boston, certified as a Great Place to Work, and is committed to helping their people and the small businesses they serve to achieve their full potential.

Media Contact
Jessica Roden
VP, Marketing & Organizational Planning
[email protected]

SOURCE Forward Financing