BlackBerry Rebrands IoT Division As QNX - What's Driving The Change?
BlackBerry Rebrands IoT Division As QNX - What's Driving The Change?
Acquired by BlackBerry in 2010, QNX has become a prominent player in real-time operating systems. In the last fiscal year, QNX launched the QNX SDP 8.0, a scalable foundation for next-generation automotive and IoT systems, alongside QNX Sound, an audio innovation platform for SDVs, and QNX Everywhere, an initiative designed to spur a more open development environment for QNX technologies.BlackBerry Limited (NYSE:BB) shares are trading higher on Thursday.
黑莓有限公司（紐交所：BB）股票在週四交易中上漲。
The company has announced a rebranding of its division, previously known as 'BlackBerry IoT,' renaming it 'QNX' and relaunching the brand to strengthen its presence in the automotive and embedded industries.
該公司宣佈對其部門進行重新品牌化，之前稱爲"黑莓物聯網"，現更名爲"QNX"，並重新推出該品牌以增強其在汽車和嵌入式行業的影響力。
The move, which stems from feedback from customers, partners, and employees, marks a milestone in QNX's history, emphasizing its role in powering next-generation Software-Defined Vehicles and mission-critical systems.
這一舉動源於客戶、合作伙伴和員工的反饋，標誌着QNX歷史上的一個里程碑，強調其在推動下一代軟體定義車輛和關鍵任務系統中的重要角色。
Acquired by BlackBerry in 2010, QNX has become a prominent player in real-time operating systems. In the last fiscal year, QNX launched the QNX SDP 8.0, a scalable foundation for next-generation automotive and IoT systems, alongside QNX Sound, an audio innovation platform for SDVs, and QNX Everywhere, an initiative designed to spur a more open development environment for QNX technologies.
QNX於2010年被黑莓收購，成爲實時操作系統的重要參與者。在上一個財政年度，QNX推出了QNX SDP 8.0，這是下一代汽車和物聯網系統的可擴展基礎，同時推出了QNX Sound，一個爲SDV提供音頻創新的平台，以及QNX Everywhere，一個旨在促進QNX技術更開放開發環境的倡議。
John J. Giamatteo, CEO of BlackBerry, highlighted that this rebranding is part of the company's strategy to increase visibility and leadership in these industries, with a focus on growth and innovation.
黑莓的首席執行官約翰·吉亞馬特奧強調，這一重新品牌化是該公司策略的一部分，旨在提高在這些行業的可見度和領導地位，重點關注增長和創新。
Also Read: Tesla To Deploy First V4 Superchargers In China By 2025: Report
另請閱讀：特斯拉計劃到2025年在中國部署首批V4超級充電站：報告
QNX technology is already integrated into over 255 million vehicles worldwide, as well as critical systems in healthcare, industrial controls, robotics, and more.
QNX科技已經整合到全球超過25500萬輛汽車中，以及醫療、工業控制、機器人等關鍵系統中。
"BlackBerry is at an inflection point and QNX is well positioned for the next 10 years as the demand for advanced hybrid cloud/edge computing capabilities becomes crucial for driving a software-defined future. The investments we have made over the last three years have set us on a well-defined path to capitalize on these trends," said Mattias Eriksson, President, QNX.
"黑莓正處於一個轉折點，QNX在未來10年將處於良好的位置，因爲對先進的混合雲/邊緣計算能力的需求對推動軟體定義的未來變得至關重要。我們在過去三年所做的投資，使我們走上了一個明確的道路，以利用這些趨勢，"QNX總裁馬蒂亞斯·埃裏克松表示。
To accompany the rebranding, BlackBerry unveiled a refreshed logo, website, and visual identity, which will be showcased at CES 2025 in Las Vegas.
爲了配合品牌重塑，黑莓推出了更新的標誌、網站和視覺標識，這些將在2025年拉斯維加斯消費電子展上展示。
According to Benzinga Pro, BB stock has gained over 14% in the past year. Investors can gain exposure to the stock via SPDR S&P Kensho Future Security ETF (NYSE:FITE).
根據Benzinga Pro的數據，Bb股票在過去一年中上漲了超過14%。投資者可以通過SPDR SERIES Trust S&P KENSHO FUTURE SECURITY ETF（紐交所：FITE）獲得對該股票的投資機會。
Price Action: BB shares are trading higher by 4.23% to $3.94 at last check Thursday.
價格動態：Bb股票在最新的檢查中上漲了4.23%，目前交易價格爲3.94美元。
- Joe Biden Addresses New Orleans Attack Says Law Enforcement Probing Links With Cybertruck Explosion Outside Trump Hotel In Las Vegas
- 喬·拜登談論新奧爾良襲擊事件，稱執法部門正在調查與拉斯維加斯特朗普酒店外的Cybertruck爆炸的關聯。
