NESCAFÉ EXPANDS PORTFOLIO WITH NEW ESPRESSO CONCENTRATE INNOVATION
NESCAFÉ EXPANDS PORTFOLIO WITH NEW ESPRESSO CONCENTRATE INNOVATION
The brand's first-ever liquid concentrate gives coffee lovers the ultimate hack for customizing café-style iced espresso beverages at home, without compromising quality
該品牌首款液體濃縮液爲咖啡愛好者提供了定製咖啡館風格冰鎮濃縮咖啡飲品的終極攻略,無需妥協品質。
ARLINGTON, Va., Jan. 8, 2025 /PRNewswire/ -- NESCAFÉ, the world's largest coffee producer, is expanding its U.S. portfolio with its first-ever liquid concentrate line and newest innovation: NESCAFÉ Espresso Concentrate. Answering the growing demand for customizable and convenient at-home coffee, NESCAFÉ Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage just the way they like it – all in a matter of seconds.
美國弗吉尼亞州阿靈頓,2025年1月8日 /PRNewswire/ -- 全球最大的咖啡生產商NESCAFE正在擴展其美國產品組合,推出首款液體濃縮系列及最新創新產品:NESCAFE濃縮咖啡。針對日益增長的定製化和便利的居家咖啡需求,NESCAFE濃縮咖啡能輕鬆溶解於水或牛奶中,爲咖啡愛好者提供一種簡單的方式,在幾秒鐘內製作出優質咖啡館風格的冰鎮濃縮咖啡飲品,盡請隨心所欲。
NESCAFÉ believes everybody deserves a deluxe espresso, and with NESCAFÉ Espresso Concentrate, all espresso enthusiasts need to do is pour it, mix it, hack it! There's no need for expensive equipment or overcomplicated brewing methods to enjoy the luxury of a coffee shop-style drink from home. See a creative espresso drink online and can't wait to try it? Make your own at home in seconds. Simply pour a shot into a glass filled with ice, mix it with water or milk, customize it to your heart's content, and voila – your daily iced mocha, macchiato or even cappuccino has just been hacked!
NESCAFE相信每個人都應該享受奢華的濃縮咖啡,使用NESCAFE濃縮咖啡,所有濃縮咖啡愛好者只需倒入,混合,創新!無需昂貴的設備或複雜的沖泡方式,就能在家中享受咖啡店風格的飲品。如果在網上看到一款創意濃縮咖啡飲品,迫不及待想試試?在家中幾秒鐘內即可製作。只需將濃縮咖啡倒入裝滿冰塊的杯子中,混合水或牛奶,隨心所欲地定製,哇!您的日常冰鎮摩卡、瑪奇朵甚至卡布奇諾就完成了!
NESCAFÉ Espresso Concentrate is made with deliciously smooth 100% Arabica beans and is available in two bold and full-bodied variations, so at-home coffee connoisseurs can channel their inner barista and spark iced espresso creativity (iced latte anyone?), any time of day:
NESCAFE濃縮咖啡採用美味順滑的100%阿拉比卡咖啡豆製作,提供兩種濃郁飽滿的變種,讓居家咖啡鑑賞家可以發揮內心的咖啡師,隨時激發冰鎮濃縮咖啡的創意(冰拿鐵如何?)。
- NESCAFÉ Espresso Concentrate Black, a rich and strong offering, providing the perfect canvas to mix in anything your heart desires.
- NESCAFÉ Espresso Concentrate Sweet Vanilla, a delightful blend of sweet and smooth, making every sip both comforting and oh-so satisfying.
- NESCAFE濃縮咖啡黑款,濃郁強勁,提供完美的畫布,可以混合任何你想要的東西。
- NESCAFE濃縮咖啡香草甜款,甜美順滑的完美融合,讓每一口既舒適又令人滿足。
"Though Gen Z and millennial consumers' tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand," said Felipe Acosta, NESCAFÉ Senior Brand Marketing Manager. "Following our successful NESCAFÉ Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and NESCAFÉ Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home."
"雖然Z世代和千禧一代消費者的口味不斷變化,冷卻、便利、可定製和咖啡館品質的咖啡仍然保持需求," NESCAFE高級品牌市場經理Felipe Acosta說。"在我們成功推出NESCAFE黃金濃縮咖啡和冰烘焙後,滿足這些需求是首要任務,而NESCAFE濃縮咖啡正是這樣。該品牌首款液體濃縮咖啡賦予消費創意,並讓冒險、現代的咖啡愛好者能夠瞬間製作咖啡館風格飲品,無需任何額外的機械設備,盡享家中的舒適。"
NESCAFÉ Espresso Concentrate comes in a 300 mL bottle (making approximately 20 cups of high-quality espresso when prepared as directed) and will be available at retailers nationwide starting in February for an MSRP of $9.49 (prices may vary by retailer).
NESCAFÉ濃縮咖啡以300毫升瓶裝(按說明準備可製作約20杯高品質濃縮咖啡),將於2月在全國零售商上架,建議零售價爲$9.49(價格因零售商可能有所不同)。
To keep up with the latest brand news, follow NESCAFÉ on Instagram, Facebook, TikTok and X, or visit their website nescafe.com/us/.
要跟上最新的品牌資訊,請在Instagram、Facebook、TikTok和X上關注NESCAFÉ,或訪問他們的網站nescafe.com/us/。
About Nestlé USA
Nestlé USA is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come. The company's food and beverage portfolio includes some of the most recognizable brands in the United States, including Coffee mate, DiGiorno and Nestlé Toll House. Nestlé USA also boasts the largest coffee portfolio in the U.S., including Nescafé, Starbucks Coffee at Home and Seattle's Best. Nestlé USA is part of Nestlé S.A., headquartered in Vevey, Switzerland — the world's largest food and beverage company, which has been named among "The World's Most Admired Food Companies" by Fortune magazine for more than 25 consecutive years. For more information, visit nestleusa.com.
關於雀巢美國
雀巢美國致力於釋放食品的力量,以提升每個人的生活質量,今天以及未來的世代。公司的食品和飲料組合包括美國一些最知名的品牌,如Coffee mate、DiGiorno和雀巢Toll House。雀巢美國還擁有美國最大的咖啡組合,包括Nescafé、星巴克家用咖啡和最好的西雅圖咖啡。雀巢美國是雀巢公司的一部分,總部位於瑞士維韋——全球最大的食品和飲料公司,已經連續25年被《財富》雜誌評選爲「全球最受尊敬的食品公司」之一。更多信息,請訪問nestleusa.com。
Contacts: |
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Rebecca Jakush |
Madeline Ruberg, Nestlé USA |
聯繫方式: |
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麗貝卡·賈庫什 |
馬德琳·魯伯格,雀巢美國 |
SOURCE NESCAFÉ
來源:雀巢