DJ Google's Ad Tracking Technology Sees Slow Take-up -- Market Talk
09:38 ET - Google's proposed replacement for tracking cookies still hasn't won over its rival browsers. Google plans to replace cookies in its Chrome browser with a new tracking technology called "federated learning of cohorts." Google's rival browsers--Apple's Safari, Mozilla's Firefox, Microsoft's Edge and Brave--had said they don't plan to support the new technology. The Electronic Frontier Foundation, a digital rights group, says the new tech could be misused to help with device fingerprinting, a technique to identify specific web browsers without relying on cookies. That could potentially reveal sensitive information gleaned from web browsing, despite safeguards Google says it's building, the rights group says. (patience.haggin@wsj.com )
(END) Dow Jones Newswires
July 01, 2021 09:38 ET (13:38 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
DJ谷歌的廣告跟蹤技術普及緩慢--市場熱議
美國東部時間09：38--谷歌提出的跟蹤cookie的替代方案仍然沒有贏得競爭對手的支持。谷歌計劃用一種名為“隊列聯合學習”的新跟蹤技術取代Chrome瀏覽器中的cookie。谷歌的競爭對手--蘋果的Safari、Mozilla的Firefox、微軟的Edge和Brave--都表示不打算支持這項新技術。數字權利組織電子前沿基金會(Electronic Frontier Foundation)表示，這項新技術可能會被濫用，以幫助進行設備指紋識別，這是一種在不依賴cookie的情況下識別特定網絡瀏覽器的技術。人權組織説，這可能會泄露從網絡瀏覽中收集到的敏感信息，儘管谷歌表示正在建立安全措施。(patience.haggin@wsj.com)
(完)道瓊通訊社
2021年7月1日09：38美國東部時間(格林尼治標準時間13：38)
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