Apple podcasts executive moves over to Netflix
Apple podcasts executive moves over to Netflix
Former $Apple Inc(AAPL.US)$ Podcasts executive N’Jeri Eaton announced she is moving over to streaming giant $Netflix Inc(NFLX.US)$.
原$蘋果公司(AAPL.US)$播客高管N‘Jeri Eaton宣佈她將轉投流媒體巨頭$Netflix Inc.(NFLX.US)$.
What Happened: N’Jeri Eaton said on Twitter that she is joining Netflix to lead its podcast operations. Eaton had announced last week that she was stepping down from Apple.
發生的事情：N‘Jeri Eaton在推特上表示，她將加入Netflix，領導其播客業務。伊頓上週宣佈她將從蘋果辭職。
I'm thrilled to join Netflix as the Head of Podcasts. 16 years ago, I watched three DVDs from Netflix a day while working the late night lab shift at a university. My obsession for storytelling has taken me all kinds of places but this is truly a dream!
— N’Jeri Eaton (she/her) (@njerieaton) July 9, 2021
我很高興能加入Netflix，擔任播客負責人。16年前，我在一所大學上深夜實驗室班，一天看三張Netflix的DVD。我對講故事的痴迷把我帶到了各種各樣的地方，但這真的是一場夢！
-N‘Jeri Eaton(她/她)(@njerieaton)2021年7月9日
According to a report by Bloomberg, Eaton will manage Netflix’s slate of podcasts, most of which are related to its original TV series and movies. She will be part of the company’s editorial and publishing team, which reports to Chief Marketing Officer Bozoma Saint John.
據彭博社(Bloomberg)報道，伊頓將管理Netflix的播客名單，其中大部分與其原創電視劇和電影有關。她將成為公司編輯和出版團隊的一員，該團隊向首席營銷官博佐馬·聖約翰(Bozoma Saint John)彙報工作。
Why It Matters: Netflix mainly sees podcasts as a way to promote its television shows and movies. “Netflix Podcasts explore the world of Netflix through audio,” the company says on its website.
為什麼這很重要：Netflix主要將播客視為宣傳其電視節目和電影的一種方式。該公司在其網站上表示：“Netflix播客通過音頻探索Netflix的世界。”
Netflix has made companion podcasts to Martin Scorsese’s “The Irishman,” as well as TV shows such as “The Crown,” “Stranger Things” and “The Witcher.”
Netflix為馬丁·斯科塞斯(Martin Scorsese)的《愛爾蘭人》(The Irishman)製作了配對播客，還為《王冠》(The Crown)、《奇怪的事情》(Stranger Things)和《巫師》(The Witcher)等電視劇製作了配對播客。
Competition has intensified in the podcast segment in recent years as tech companies invest more in the segment. It was reported in March that Apple is set to lose its top spot for U.S. podcast listenership to $Spotify Technology SA(SPOT.US)$ this year, based on a market forecast by eMarketer.
近年來，隨着科技公司在播客領域投入更多資金，播客領域的競爭愈演愈烈。3月份有報道稱，蘋果將失去美國播客收聽者的頭把交椅$Spotify Technology SA(Spot.us)$今年，根據eMarketer的市場預測。
In April, Apple annouced Apple Podcasts Subscriptions, a global marketplace that could help the company compete against Spotify.
今年4月，蘋果宣佈訂閲蘋果播客，這是一個全球市場，可以幫助蘋果與Spotify競爭。
Price Action: Netflix shares closed almost 1% lower in Thursday’s trading session at $530.76.
價格行動：網飛股價週四收盤下跌近1%，至530.76美元。