'Taobao Maker Festival' to Be Held in SH on 17-25 Jul; Avg. Joiner Age 30
'Taobao Maker Festival' to Be Held in SH on 17-25 Jul; Avg. Joiner Age 30
Chris Tung, chief marketing officer at BABA-SW (09988.HK), expressed that the "Taobao Maker Festival" (literal translation of "淘寶造物節") will be held from 17-25 July in the Shanghai National Exhibition and Convention Center, with the venue being curated to resemble an ancient Tang dynasty city to provide a new brand experience.
Tung remarked that the company was pleased to see many younger buyers and sellers joining Taobao, with the average age of the business participants of this year's festival recorded at 30.
Tung furthered that the festival is one of the biggest events of the company and that its purpose is not to promote fast sales but to support and encourage entrepreneurship and innovation among younger people.
BABA-SW(09988.HK)首席營銷官克里斯·董表示，“淘寶製造者節”(“淘寶造物節”的直譯)將於7月17日至25日在上海國家會展中心舉行，會場佈置成唐代古城的樣子，提供全新的品牌體驗。董建華表示，公司很高興看到許多年輕的買家和賣家加入淘寶，今年節日參與者的平均年齡達到30歲。董建華進一步表示，這個節日是公司最大的活動之一，其目的不是為了促進快速銷售，而是為了支持和鼓勵年輕人的創業和創新。