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Twitter expands subscription service to U.S., New Zealand

Twitter expands subscription service to U.S., New Zealand

Twitter將訂閲服務擴展到美國和新西蘭
reuters ·  2021/11/09 11:32

By Sheila Dang

作者:希拉·當(Sheila Dang)

Nov 9 (Reuters) - Twitter Inc TWTR.N is rolling out its subscription product to the United States and New Zealand and will include several new features, the social networking site announced on Tuesday, as it pushes to diversify its revenue sources.

路透11月9日電-社交網站Twitter(TWR.N:行情)週二宣佈,TWTR.N(TWTR.N:行情)將向美國和新西蘭推出訂閲產品,並將包括幾項新功能,以推動營收來源多元化.

Twitter Blue, which will cost $2.99 per month, will now include the ability to read some news articles without ads, upload longer videos and customize the navigation bar in the Twitter app.

推特藍的月費為2.99美元,現在它將包括在沒有美國存托股份的情況下閲讀一些新聞文章,上傳更長的視頻,以及在推特應用程序中定製導航欄的功能。

The San Francisco-based company, which earns most of its money by selling advertising, is eyeing more consistent sources of revenue by selling access to certain features to heavy Twitter users who flock to the site for news and current events.

這家總部位於舊金山的公司的大部分收入來自銷售廣告,該公司正着眼於通過向蜂擁至Twitter網站獲取新聞和時事的重度Twitter用户出售某些功能的訪問權,以獲得更穩定的收入來源。

Twitter Blue subscribers can read articles from publications like the Washington Post, USA Today and Reuters without ads. A portion of the user's Twitter Blue subscription will go to the news organizations, Twitter said.

推特藍色的訂閲者可以在沒有美國存托股份的情況下閲讀來自華盛頓郵報、今日美國和路透社等出版物的文章。推特表示,該用户的推特藍色訂閲的一部分將捐給新聞機構。

Subscribers can also pin important conversations to the top of the messaging inbox and change the color theme of their Twitter app.

訂户還可以將重要對話固定在消息收件箱的頂部,並更改其Twitter應用程序的顏色主題。

Twitter began rolling out the subscription service in June, launching it first in Canada and Australia. The company declined to say how many subscribers it has.

Twitter從6月份開始推出這項訂閲服務,首先在加拿大和澳大利亞推出。該公司拒絕透露其擁有多少訂户。

(Reporting by Sheila Dang in Dallas; editing by Jonathan Oatis)

(Sheila Dang在達拉斯報道;Jonathan Oatis編輯)

((Sheila.Dang@thomsonreuters.com; +1 646-983-0894))

(Sheila.Dang@thomsonreurs.com;+1 646-983-0894)

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