Roku shares rise 10%, YouTube stays on Roku devices as companies strike multi-year deal
Roku shares rise 10%, YouTube stays on Roku devices as companies strike multi-year deal
YouTube and $Roku Inc(ROKU.US)$ announced on Wednesday a multi-year pact to end a battle that dragged for months over accusations of anti-competitive conduct and threatened to strip the internet's biggest video streaming service from tens of millions of TV devices.
YouTube和$Roku Inc.(ROKU.US)$週三宣佈了一項為期多年的協議，以結束一場因反競爭行為指控而拖延數月的鬥爭，並威脅要從數千萬臺電視設備上剝奪互聯網最大的視頻流服務。
"Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV.
This agreement represents a positive development for our shared customers, making both YouTube and YouTube TV available for all streamers on the Roku platform."
-the companies said on Twitter.
“Roku和Google已經同意將YouTube和YouTube TV的使用期限延長數年。
這項協議對我們的共同客户來説是一個積極的發展，使Roku平臺上的所有流媒體用户都可以使用YouTube和YouTube TV。“
-兩家公司在Twitter上表示。
Roku shares are up more than 10% today.
Roku股價今日上漲逾10%。
YouTube owner $Alphabet-A(GOOGL.US)$'s Google and streaming platform Roku had publicly feuded since April over technical and financial terms for distributing YouTube's flagship app and its YouTube TV service.
YouTube所有者$Alphabet-A(GOOGL.US)$谷歌(Google)和流媒體平臺Roku自4月份以來一直就發佈YouTube旗艦應用程序及其YouTube TV服務的技術和財務條款公開爭執。
Roku had opposed what it described as unfair terms such as favoring YouTube in search results and updating its hardware. YouTube had described its efforts as consumer-friendly, and said Roku was the one using its market power to force a better deal.
Roku曾反對其所稱的不公平條款，如在搜索結果中偏袒YouTube和更新其硬件。YouTube稱其努力是對消費者友好的，並表示Roku是利用其市場力量迫使更好交易的人。
Public fights over distribution agreements and splitting ad revenue have become common in the broadcast and streaming video fields.
在廣播和流媒體視頻領域，圍繞分銷協議和瓜分廣告收入的公開鬥爭已經變得司空見慣。
Roku removed the YouTube TV app from its channel store after the agreement for that app expired. YouTube, which has more than 2 billion monthly users, threatened to pull its main app from Roku on Thursday, when the deal for the service was to end.
在YouTube TV應用的協議到期後，Roku將該應用從其頻道商店中刪除。擁有超過20億月度用户的YouTube週四威脅要從Roku下架其主要應用程序，當時該服務的交易即將結束。
Major apps such as YouTube being built into devices such as Roku televisions and streaming media players are a major selling point for the hardware. And though its users could access the YouTube services in other ways, the multi-year agreement staves off a threat to Roku's business.
內置在Roku電視和流媒體播放器等設備中的YouTube等主要應用程序是該硬件的主要賣點。儘管用户可以通過其他方式訪問YouTube服務，但這份多年協議避免了對Roku業務的威脅。
Roku said last month it has 56.4 million active accounts.
Roku上個月表示，它有5640萬活躍賬户。
(Reporting by Paresh Dave; Editing by Sherry Jacob-Phillips)
(Paresh Dave報道；Sherry Jacob-Phillips編輯)