Pop Mart Takes Its Trendy Toy Story On Global Roadshow
Pop Mart Takes Its Trendy Toy Story On Global Roadshow
POP MART在全球路演上推出潮流玩具故事
Key takeaways:
主要收穫：
Pop Mart has moved into Europe with a London store, expanding its global footprint to 23 countries since opening its first international store a year ago
Company is hoping to copy its successful domestic model of selling trendy toys over low-cost channels such as online and vending machines, helped by social media promotion
POP MART已經進軍歐洲，在倫敦開設了一家門店，自一年前開設第一家國際門店以來，其全球足跡已擴展到23個國家
該公司希望在社交媒體推廣的幫助下，複製其在國內成功的模式，即通過在線和自動售貨機等低成本渠道銷售時尚玩具
By Doug Young
道格·楊(Doug Young)著
Watch out, world. First China's ByteDance gave us TikTok, the wildly popular short video app that has become all the rage among teens around the globe. Now the much smaller but equally trendy Pop Mart International Group Ltd. (9992.HK) is hoping...
當心，世界。首先，中國的字節跳動(ByteDance)給了我們TikTok，這款廣受...
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