TVB x Taobao 2nd Live-streaming Show Amasses Over RMB73.2M of GMV, Over 6.9M Views

The second live-streaming program jointly organized by TVB and Taobao has concluded smoothly on 30 March 2023. The company remarked that the live-streaming show generated a GMV of more than RMB73.2 million and amassed more than 6.9 million views.

During the program, the number of subscribers of the live-streaming channel expanded by more than 100,000.