Tesla raises car prices globally, with the biggest increase in China - Brilliant strategy
The flip-flop move - 'price cut and increase' is a brilliant marketing strategy. In my previous article I explained Tesla's price cutting is about increasing demand during a recession fear market and weeding out competitors with low or negative profit margin. Hence you observe that BYD started a price cut but not NIO which already had a negative profit margin.
It made sense that Tesla stated to increase price again - to prevent 'wait for further price cut' mentality to spread which is quite common during a recession. Another reason is price cutting may form backlash negative market sentiment and hurt share price in short term. Price increase will see the return of short rally.
But what Tesla really worries is prolonged recession and trade protectionism which will hurt business.
Quote:
Tesla has raised prices in its most important electric vehicle markets, including China and the United States, reversing a series of recent price cuts that have pushed the company's profit margin to the lowest since 2020 and sparked a price war.
Tesla has raised prices in its most important electric vehicle markets, including China and the United States, reversing a series of recent price cuts that have pushed the company's profit margin to the lowest since 2020 and sparked a price war.
But analysts said the recent price increases had the same purpose of stoking consumer demand.
Tesla may be trying to "reverse customer expectation for further price cuts," so as to prevent customers from adopting a further wait-and-see strategy, said Citi analysts on Tuesday. It may also want to "test demand elasticity given repeated price cuts could lead to weakened effectiveness in boosting sales volume."
Source:
Tesla raises car prices globally, with the biggest increase in China | CNN Business
Previous article about Tesla's price cut:
Tesla's Q1 earnings show hopes and opportunity despite recession fear
Source:
Tesla raises car prices globally, with the biggest increase in China | CNN Business
Previous article about Tesla's price cut:
Tesla's Q1 earnings show hopes and opportunity despite recession fear
免責事項：このコミュニティは、Moomoo Technologies Inc.が教育目的でのみ提供するものです。
さらに詳しい情報
コメント
サインインコメントをする
I reflected trading experiences by writing journals. My comments are for educational purposes not financial advice.
2869フォロワー
90フォロー中
12K訪問者
フォロー
ZnWC スレ主 : この記事には、私が同意しない点がありました。
「テスラの中国製車の販売台数は、3月に 35% 急増して88,000台を超えました。しかし、それでも10万台以上の純バッテリー電気自動車を販売したBYDには遅れをとっていました。」
値下げ後、テスラの売上はBYDに遅れませんでした。記事の数字は、データの比較対象の詳細を記載せずに引用しています（前年比または前月比）。実際、BYD 2023年第1四半期の売上と収益性は、前四半期比のデータを比較すると低下しました。これを説明するために2つの記事を投稿しました。
BYDの純利益は前年同期比410％増加しましたが、前四半期から44％減少しました
https://www.moomoo.com/community/feed/110292822065158?data_ticket=212ca245a589f1e400fb2e247953bc77
テスラの2023年第1四半期の納車台数はBYDを上回りました...
https://www.moomoo.com/community/feed/110171874787334?data_ticket=212ca245a589f1e400fb2e247953bc77