GMが転換する中、クルーズロボタクシーサービスは終了

"We know people everywhere love to drive their own vehicles, but not in every situation," Barra said. She later continued: "The opportunity to deliver these benefits to our customers that they'll use every day is very exciting for us, and that is our core business," said Barra.

Gm openly cited increased competition as a hurdle in the robotaxi market. And while Gm is right - there are a lot of players on the court, like Waymo, Zoox, and allegedly, Tesla soon - Cruise was one of the big ones, recent problems aside.

Barra says that Gm and Cruise haven't worked out the details just yet. Gm does intend to purchase the remaining shares of Cruise which would enable it to roll the AV company's tech and talent into its internal ecosystem, however, that's still a big to be decided. The automaker plans to work with Cruise's board to see what a transition plan could look like moving forward and expects to share more with the public later this year.

Maybe the better question to ponder is whether or not the robotaxi narrative was overhyped from the get-go. Sure, Cruise's innovations will live on in GM's future products - in the same sense as brands developing racing tech for Formula One and then technically stuffing it into its road cars. But this major retreat is a true taste of reality for the AV industry.

And if Gm needs more financial security, maybe grounding its autonomy dreams is the right path to take.