If the company is a fundamentally a strong one, then I am vested and will try to block out the noise. Otherwise, I may rebalance my portfolio if there are better options. It is Important to know what is your purpose of getting a particular stock.

My first investment would be stocks to be kept for long term such as reits and etf. At the same time, I am also in the look out for growth stocks which are fundamentally sound. This will ensure that my portfolio has a balance mix of safer as well as more aggressive stocks.