Similarweb Ltd. (NYSE:SMWB), a leading digital intelligence company, announced today its acquisition of 42matters, a prominent app intelligence provider headquartered in Zurich, Switzerland. The acquisition marks a significant step in expanding Similarweb's data capabilities in the rapidly growing app analytics market, which is expected to reach $15.7 billion by 2028, with a CAGR of 20.2% (source).
Integrating 42matters' advanced solutions across app store data, app engagement data, and mobile SDK data will significantly expand Similarweb's app intelligence solution. The expanded app intelligence offering will provide enhanced insights for app owners into the performance of their own apps versus those of their competitors, as well as more comprehensive visibility of user engagement and technology stacks, empowering app owners to optimize their app distribution, marketing strategies and development roadmaps.