AmBank has announced an exclusive partnership with Enrich, Malaysia Airlines' travel and lifestyle loyalty programme, to introduce two new travel credit cards: the AmBank Enrich Visa Infinite Credit Card and the AmBank Enrich Visa Platinum Credit Card. These co-branded credit cards, powered by Visa, aim to offer travelers a range of privileges, lifestyle rewards, and priority services.
Cardholders of the new AmBank Enrich Visa Credit Cards will enjoy exclusive travel perks, including up to 10% discount on Malaysia Airlines flights year-round, earning Enrich Points for every spend, complimentary access to Malaysia Airlines Golden Lounge, fast track to Enrich Elite Status, and travel insurance covering personal accidents, missed or delayed flights, and luggage delay or loss.
"We are excited to expand our partnership with our national carrier, Malaysia Airlines, known for its Malaysian Hospitality across 900 destinations in 170 territories. This collaboration comes as we have seen a significant increase in our customers' travel-related and airline spending, with a 45% jump from the pre-Covid period. These cards are not just credit cards; they provide a gateway to extraordinary experiences where the journey is as rewarding as the destination," said Aaron Loo, Managing Director, Retail Banking, AmBank.
Philip See, Chief Executive Officer of Loyalty and Travel Services, Malaysia Aviation Group, added, "We are pleased to usher in a new era of travel rewards through our co-branded partnership with Visa and AmBank. This exclusive collaboration aims to redefine the travel landscape by offering exclusive benefits to Enrich members. We invite everyone to embark on a journey where every transaction unlocks unparalleled rewards and creates memorable experiences to dream destinations and beyond."
Serene Gay, Group Country Manager, Regional Southeast Asia, Visa, said, "Visa is delighted to partner with AmBank and Enrich to offer the new co-branded credit cards. The launch is timely and aligns with the current healthy appetite for international travel among Malaysians, where cross-border payment volume by Malaysian cardholders grew over 30% compared to the previous year. Based on our recent study, Malaysian travelers intend to take an average of 2.7 international trips this year. We believe the speed, convenience, and security that are synonymous with digital payments, together with a suite of privileges, will help elevate cardholders' experiences when they travel and pay with Visa."
As part of the launch, AmBank introduced a limited-time welcome offer for new applicants until 30 September 2024. Successful new applicants can receive up to 10,000 Enrich Points, a trip for two to London in Business Class or to Phuket in Economy Class by being a top spender, and up to an additional 10,000 Enrich Points for every successful referral.