The following is a summary of the Inuvo, Inc. (INUV) Q2 2024 Earnings Call Transcript:

Financial Performance:

• Inuvo reported Q2 revenue of $18.2 million, a 9.4% increase year-over-year, driven primarily by platform client growth.

• Adjusted EBITDA improved by $1.1 million year-over-year, with total improvements of $2.4 million for the first half compared to last year.

• The net loss improved to $1.7 million from $3.4 million in the prior year, reflecting a year-over-year improvement of $1.6 million.

Business Progress:

• Inuvo is focusing on scaling revenue from platform clients and signing new mid-sized agencies and brands directly.

• Enhanced self-serve capabilities have been scaled, attracting significant clients like a major technology company and a global car manufacturer.

• A master services agreement with one of the world's largest retailers is expected to significantly increase business following a year-long approval process.

Opportunities:

• Google's recent announcement on consumer decision power regarding cookies is seen as a positive shift for Inuvo, as their AI does not rely on cookies for ad targeting, unlike many competitors.

• The predictive media mix modeling product is gaining traction, being adopted by major clients to optimize marketing spend across various channels.

Risks:

• The dependency on cookie-based technologies by competitors and slow industry adaptation to privacy-focused alternatives could delay market recognition of Inuvo's advanced AI capabilities.

More details: Inuvo IR

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