Warner Bros. Discovery, Inc. (NASDAQ:WBD) and Charter Communications, Inc. (NASDAQ:CHTR) shares continue to rise Friday after the companies on Thursday announced a multi-year partnership.

The Details: The multi-year partnership places the premium version of Max on all Charter's Spectrum TV Select packages at no additional cost to customers. The deal adds approximately $60 a month of retail direct-to-consumer value to Spectrum's packages, which include Disney+, ESPN+, Paramount+, AMC+, BET+ and Vix.

Charter Communication's President And CEO, Chris Winfrey, said, "This strategic relationship with WBD further evolves the linear and broadband video distribution model and supports Spectrum's efforts to provide flexible packages, whether through hybrid linear-DTC full video relationships, smaller video packages with DTC add-ons, or a suite of a-la-carte or bundled DTC options for broadband customers."

How To Buy Warner Bros Discovery Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Warner Bros. Discovery (NASDAQ:WBD)'s case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

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Price Action: As of Friday morning, Warner Bros stock is trading 9.07% higher at $8.35 and Charter shares are moving 1.51% higher at $344.16 per data from Benzinga Pro.

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