UEM Sunrise's 'HomeClick' Sets a New Standard for Effortless, Digital-First Homebuying Experience

KUALA LUMPUR, 12 NOVEMBER 2024 – UEM Sunrise Berhad ("UEM Sunrise" or "the Company"), today unveiled its new homebuying experience, HomeClick, revolutionising the way people purchase homes. This is the only comprehensive online tool that streamlines end-to-end home digital ownership journey, providing unmatched convenience and efficiency by allowing homebuyers to reserve their preferred units online, anytime, from anywhere.

HomeClick is now available at Residensi ZIG, Kiara Bay, providing potential buyers with a comprehensive, fully digital experience. Key features such as online unit reservations, make it easy for buyers to select and secure their ideal home with just a few clicks. Accessible exclusively through , this innovative platform sets a new benchmark for the future of homebuying, which empowers homebuyers to take control of their journey at their own pace, on their own time and from wherever they are.

This digital-first approach delivers a unified user experience from start to finish. In partnership with Maybank, HomeClick integrates Maybank's Home2u financing tool, offering seamless and quick online loan application process directly through HomeClick. With this integration, qualified new UEM Sunrise homebuyers can obtain their home financing approvals almost immediately in ten seconds, with the Letter of Offer issued within the hour. Additionally, an optional loan screening feature powered by Finology, is available to provide streamlined eligibility checks before proceeding with applications.

UEM Sunrise Chief Executive Officer, Sufian Abdullah said "With the launch of HomeClick, UEM Sunrise is redefining the homebuying experience by empowering our customers with a digitalised approach that brings ease and transparency to every step of the journey. This platform is more than just an online tool; it is a commitment to

evolving with our customers' needs in this digital era, making homeownership not only digitally accessible but seamless and efficient. HomeClick represents our vision to integrate technology with human-centred design, ensuring that every customer's personalised journey to their new home is as exciting and convenient as the destination itself."

To enhance the online buying journey, homebuyers can explore high-quality product renderings, take immersive virtual tours of properties and compare key criteria such as price, location, size and amenities, all tailored to their preferences. This comprehensive, interactive approach not only simplifies the homebuying process, but also provides potential buyers with an alternative way to explore UEM Sunrise's diverse range of properties.

UEM Sunrise Chief Marketing Officer, Emily Teh said, "This innovative step marks a new era for UEM Sunrise, representing a significant leap forward in the evolution of homebuying process. By embracing digital advancements, we are delivering the ultimate convenience to today's modern homebuyers, allowing them to seamlessly reserve homes and apply for loans online. We are excited to meet the changing needs of our customers and lead the way in transforming the homebuying process."

UEM Sunrise Director of Digital and Technology Innovation, Hasniza Mohamed added, "This digital transformation caters to the evolving expectations of a new generation of homebuyers, who are used to the convenience of internet connectivity. We are committed to continuously enhancing our digital capabilities to stay ahead of changing consumer behaviours and to deliver innovative solutions in the real estate market."

With a focus on delivering solutions, convenience and efficiency, the Company remains at the forefront, poised to meet the evolving demands of today's technology savvy homebuyers, driving the industry forward with bold innovation and a customer-first approach.

For more information about UEM Sunrise's online homebuying feature, please visit .

(Left to right) – UEM Sunrise Berhad Chief Executive Officer, Sufian Abdullah and Maybank Group Chief Executive Officer of Community Financial Services, Syed Ahmad Taufik Albar, at the launch of UEM Sunrise's new online homebuying platform, HomeClick.

Representatives from both UEM Sunrise and Maybank Group trying out 'HomeClick' at the launch event today.