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Sprout Social Receives 2025 TrustRadius Buyer's Choice Award for Excellence in Social Media Management

Quiver Quantitative ·  2024/11/18 06:13

Sprout Social receives TrustRadius 2025 Buyer's Choice Award for excellence in social media management, based on customer feedback evaluations.

Quiver AI Summary

Sprout Social has been awarded the 2025 Buyer's Choice Award by TrustRadius, recognizing the company's cloud-based social media management software based on unbiased customer reviews from January to September 2024. The award reflects Sprout Social's strengths in capabilities, value for price, and customer relationship, with users praising its reporting features that enhance understanding of social media's impact on business. Erika Trautman, Chief Product Officer, emphasized the company's commitment to providing exceptional quality and support, which is echoed by TrustRadius SVP Allyson Havener, who noted the platform's role in helping businesses connect with audiences in a data-driven manner. Sprout Social continues to be a leading choice for companies seeking effective social media management solutions.

Potential Positives

  • Sprout Social has been awarded the 2025 Buyer's Choice Award from TrustRadius, signifying strong customer satisfaction and product reliability.
  • This recognition demonstrates Sprout Social's commitment to delivering high-quality social media management solutions, reinforcing its position as an industry leader.
  • Customer testimonials highlight the effectiveness of Sprout Social's tools in helping businesses measure social media impact and adapt their strategies, suggesting strong user engagement and success.
  • The award reflects Sprout Social's ability to empower brands to build authentic connections with their audiences through a user-friendly platform, enhancing its reputation in the market.

Potential Negatives

  • While receiving the TrustRadius Buyer's Choice Award is positive, it may highlight the company's previous lack of recognition in a competitive industry, suggesting that improvements were needed earlier to gain market share.
  • The press release does not provide specific quantitative metrics or detailed comparisons with competitors, which could raise questions about the overall efficacy of their product and the robustness of customer satisfaction claims.
  • Relying heavily on customer testimonials without presenting a balanced view may suggest that the company is trying to compensate for potential weaknesses in product performance or customer support that weren't addressed in the release.

FAQ

What is the TrustRadius Buyer's Choice Award?

The TrustRadius Buyer's Choice Award recognizes products based on unbiased customer reviews regarding capabilities, value, and customer relationships.

Why did Sprout Social win the Buyer's Choice Award?

Sprout Social won the award due to positive customer feedback on its capabilities, value for price, and strong customer support.

How does Sprout Social improve social media management?

Sprout Social provides tools that enhance reporting, performance comparison, and strategic decision-making for effective social media management.

What are the key features of Sprout Social's platform?

Key features include publishing, engagement functionality, customer care, influencer marketing, and AI-powered business intelligence.

How can I learn more about Sprout Social?

For more information about Sprout Social and its offerings, visit their official website at sproutsocial.com.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.


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Full Release



CHICAGO, Nov. 18, 2024 (GLOBE NEWSWIRE) --


Sprout Social


(Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, announced that TrustRadius has recognized their product with a 2025 Buyer's Choice Award.



TrustRadius Buyer's Choice Awards are based on vetted, unbiased customer reviews from January 1 to September 26, 2024. During the evaluation process, reviewers are asked if products and their support teams live up to expectations, and if they would buy the product again. These answers shape whether or not a product is chosen as best in the three key areas: capabilities, value for price, and customer relationship.



"This recognition reflects our commitment to providing customers with the most comprehensive social media management solutions in the market," said Erika Trautman, Chief Product Officer, Sprout Social. "Earning such positive feedback from our users affirms the value of our approach, and we remain dedicated to delivering exceptional quality and support at every turn."



Sprout Social earned this award as a result of customer feedback, including:



"Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive of our social media strategy."



"Sprout enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesn't work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance."



"We use Sprout Social heavily in our social media process. Specifically, we review past performance, identify growth areas and areas of weakness, double down on what's working, and execute toward our marketing goals. Without Sprout Social, navigating is like navigating without a compass. With a tool like Sprout Social, our strategy and tactics can evolve at the speed of change."



"Sprout Social's TrustRadius Buyer's Choice Award win highlights its impact in empowering businesses to build authentic, data-driven connections with their audiences," said Allyson Havener, SVP of Marketing and Community at TrustRadius. "This award reflects Sprout's commitment to providing a powerful, user-friendly platform that enhances social media management and engagement. We're thrilled to celebrate Sprout Social for fostering customer success and helping brands grow in a rapidly evolving digital landscape."



Learn more about


TrustRadius awards methodology


or read more reviews from Sprout users


here


.




About Sprout Social:



Sprout Social


is a global leader in social media management and analytics software. Sprout's intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the


#1 Best Software Product


by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit


sproutsocial.com


.




About TrustRadius:

TrustRadius is a buyer intelligence platform for business technology. We enable buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations. We help technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.




Social Media Profiles:



















Contact



Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674



Investors:
Alex Kurtz
Twitter: @SproutSocialIR
Email: investors@sproutsocial.com
Phone: (312) 528-9166



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