Facebook Inc (NASDAQ:FB)-owned Instagram is testing big changes to the photo-sharing app that include full-screen, recommended videos in their feeds, among others, Adam Mosseri, head of Instagram said in a Twitter post on Wednesday.
What Happened: In a quick two-minute video, Mosseri pointed out that Instagram is no more than just a square photo-sharing app but also has videos, messages and e-commerce features.
Changes are coming to video on Instagram ????
— Adam Mosseri ???? (@mosseri) June 30, 2021
At Instagram we're always trying to build new features that help you get the most out of your experience. Right now we're focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
Mosseri said Instagram is experimenting with how it could integrate “a full screen, immersive, entertaining, mobile-first video” feature, adding it is experimenting with a number of things in this space over the coming months.
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Mosseri seemed to suggest that the big changes at Instagram could be in response to the growing popularity and competition from Chinese-owned TikTok, an upstart in the social app market, and Alphabet Inc-owned (NASDAQ:GOOGL) (NASDAQ:GOOG) Google.
“Let’s be honest, there is some really serious competition right now,” Mosseri said. “TikTok is huge, YouTube is even bigger, and there is lots of other upstarts as well.”
Price Action: Facebook shares closed 1.19% lower to $347.71 on Wednesday.
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