Key takeaways:
- Pop Mart has moved into Europe with a London store, expanding its global footprint to 23 countries since opening its first international store a year ago
- Company is hoping to copy its successful domestic model of selling trendy toys over low-cost channels such as online and vending machines, helped by social media promotion
By Doug Young
Watch out, world. First China's ByteDance gave us TikTok, the wildly popular short video app that has become all the rage among teens around the globe. Now the much smaller but equally trendyPop Mart International Group Ltd. (9992.HK) is hoping...
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