H&M's new CEO faces challenges in meeting high expectations and competing with online fast-fashion rivals. The strategy of not raising prices but increasing profit through near-shoring manufacturing and supply chain efficiencies may be hard to execute due to strong sustainability and ESG standards.
$HENNS & MRTZ ADR(HNNMY.US)$H&M, the world's second-biggest fashion retailer, said on Wednesday its sales measured in local currencies in the September to November period matched levels achieved before the pandemic drove down demand. Net sales were up 8% year on year at 56.8 billion crowns ($6.22 billion) in the period, H&M's fiscal fourth quarter. Measured in local currencies, sales were up 11%. "Despite continued restrictions and the negative consequences of the pandemic, the H&M group's sales in local currencies were back at the same level as in the fourth quarter of 2019," the company said in a statement. At the end of November, around 115 H&M stores were temporarily closed due to restrictions, mainly in Austria and Slovakia. At the start of the quarter, about 100 had been closed, mainly in southeast Asia. H&M warned on Sept. 30 that sales growth in September was held back by global supply chain disruptions but did not mention the issue in Wednesday's statement.
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マクロ経済の変動や市場の戦略的調整の状況下で、第3四半期のファストリテイリングの展開を見てみましょう。
Net sales were up 8% year on year at 56.8 billion crowns ($6.22 billion) in the period, H&M's fiscal fourth quarter. Measured in local currencies, sales were up 11%.
"Despite continued restrictions and the negative consequences of the pandemic, the H&M group's sales in local currencies were back at the same level as in the fourth quarter of 2019," the company said in a statement.
At the end of November, around 115 H&M stores were temporarily closed due to restrictions, mainly in Austria and Slovakia. At the start of the quarter, about 100 had been closed, mainly in southeast Asia.
H&M warned on Sept. 30 that sales growth in September was held back by global supply chain disruptions but did not mention the issue in Wednesday's statement.
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