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一个月内特斯拉四次涨价 业内人士:“底气”或源于保值率

Tesla's price increase four times in one month, industry insiders: “ambition” may stem from value preservation rate

Moomoo 24/7 ·  Nov 21, 2023 18:43
Tesla CEO Elon Musk's promises that “he is willing to sacrifice gross margin in exchange for sales volume to make the product more affordable” are still being heard, yet in the last month, Tesla has initiated four price increases. Cost pricing strategies and frequent price adjustment strategies may not necessarily apply to other car companies. According to Zhang Xiuyang, Secretary General of the China Passenger Vehicle Industry Alliance, Tesla's drive to buck the trend and raise prices is largely due to its higher value retention rate than the industry average. “For other independent domestic brands, especially new car builders, strengthening differentiation advantages and adhering to systematic competition may be the better choice.” (Securities Daily)
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