Summary by Moomoo AI
Blue Moon Group (share code: 6993) issued a profit warning, which expects total profits to be reduced by approximately HK$230 million by equity holders in fiscal 2023 compared to 2022. This expected decrease is mainly due to an increase in sales and promotion expenses. The company noted that the increased fees were spent on advertising through different sales channels, multimedia, omni-channel and consumer education to enhance market coverage of sales and distribution channels and new products. BLUE MOON GROUP EMPHASIZES THAT THIS CAUTIONARY INFORMATION IS BASED ON PRELIMINARY DATA AND UNAUDITED MANAGEMENT ACCOUNTS AND MAY DIFFER FROM AUDITED CONSOLIDATED ANNUAL RESULTS. The Company will publish audited annual results on or before March 31, 2024.
