Summary by Moomoo AI
On April 8, 2024, Collective Audience, Inc., a leading innovator in audience-based performance advertising and media, announced its non-binding letter of intent to acquire DSL Digital, a company specializing in Marketing-as-a-Service solutions powered by proprietary AI technology. The acquisition is set to establish a new AudienceServices group within Collective Audience. DSL Digital, founded in 2019, has been serving global brands with digital performance advertising and marketing services, leveraging AI-powered tools to enhance campaign performance. Collective Audience's CEO, Peter Bordes, highlighted the acquisition's potential to enhance their AudienceCloud platform with DSL Digital's technology and professional capabilities. The DSL Digital team, spread across the U.S., Canada, and Europe, is expected to join Collective Audience and lead the integration process. The acquisition, anticipated to generate significant revenue and positive EBITDA, is planned to be finalized in an all-stock transaction before the end of the current quarter. Further transaction details will be disclosed in a Form 8-K filing by Collective Audience.
