Summary by Moomoo AI
On May 13, 2024, Safety Shot, Inc., a Delaware-incorporated wellness and dietary supplement company, announced a partnership with Gopuff, a leading instant commerce company known for its rapid delivery service. The collaboration aims to make Safety Shot a household brand by leveraging Gopuff's delivery network, which promises delivery times as fast as 15 minutes. Safety Shot will initiate a comprehensive 360-degree marketing campaign starting in May to support Gopuff's offering of the product in 4-packs and singles. Additionally, Safety Shot will be available at BevMo! and Liquor Barn, both subsidiaries of Gopuff, to widen its market reach. Josh Wagner, Chief Revenue Officer of Safety Shot, expressed excitement about the launch with Gopuff, which has millions of monthly shoppers. Safety Shot is also set to expand its business-to-business sales to various outlets in 2024. The company has issued a press release, furnished as Exhibit 99.1, which is incorporated by reference into this report. The press release contains forward-looking statements about the company's expectations and plans, which involve risks and uncertainties.